Whether you are a newcomer who is just about to join e-commerce, or a seller who is deeply involved in cross-border e-commerce, you may be curious: "What is the Shopee platform like?" Today, let us uncover this together. The mystery of the influential e-commerce giants in Southeast Asia and Taiwan is revealed, with an in-depth analysis of their unique advantages, barriers to entry, and sellers’ business strategies.
 

 

 

Founded in 2015, Shopee is an e-commerce platform headquartered in Singapore. As the leading online shopping platform in Southeast Asia and Taiwan, Shopee is committed to providing convenient, safe and diverse shopping experiences. Users can browse and purchase a variety of goods through the Shopee app or website, enjoying fast delivery and secure payment. Shopee also provides sellers with a vast and dynamic sales market. The platform is committed to helping sellers expand their business and achieve sales growth, while providing buyers with a wide variety of product choices.

 

 

The conditions for entry into the Shopee platform may vary according to different countries and regions. The following are some general conditions for entry:

Enterprise or self-employed business license;

Other e-commerce platforms’ turnover in the past three months (both domestic trade platforms and foreign trade platforms are acceptable);

You have not registered your Shopee mobile phone number and email address;

ID card of the legal representative;
 

Video of legal person holding ID card.

 

 

l Deposit: The seller needs to pay a seller deposit of RMB 3,000. This is mainly charged for Shopee accounts registered with the same business license.

 

l Commission: The platform charges about 6%-10% of the order amount for orders that have been completed and successfully delivered. The specific rates will vary according to different sites.

 

l Transaction fee: charged by the third-party service provider, usually 2% of the total order amount.

 

l Activity service fee: It will only be charged when participating in specific activities (such as major promotions, flash sales, etc.). The specific rates will vary according to the type of activity.

 

l Logistics costs: Shopee Logistics SLS will incur logistics costs. This part of the cost is mainly the cost from the transshipment warehouse to the buyer. The seller needs to bear the cost from the transshipment warehouse to the local warehouse at the site.

 

In addition to the above fees, there may also be some material fees, software fees, hardware fees, working capital, etc. involved in the initial stage of opening a store. However, please note that these fees will vary based on store size, operational strategy, and specific business needs.

 

 

 

​Shopee provides a variety of logistics solutions to meet the needs of sellers and buyers. Among them, the self-delivery model is a relatively common one. Sellers can arrange the storage and packaging of goods by themselves, and choose the logistics channel that suits them for delivery. In addition, Shopee also provides cooperative logistics services to provide sellers with more convenient logistics options.

 

 

 

Shopee’s settlement method is relatively flexible. Sellers can choose to use payment tools such as Payoneer and LianLian Pay to collect payments. The settlement cycle is usually once a month, and sellers can apply for withdrawal within the specified time.

 

 

 

Market Potential Southeast Asia has a huge population and growing e-commerce market demand. Shopee’s extensive coverage in the region makes it an ideal platform for sellers to enter the Southeast Asian market.

 

 

 

The Shopee platform covers a wide range of product categories, including fashion apparel, beauty and skin care, household products, digital electronics, food and beverages, etc. Users can browse and purchase products from all over the world on Shopee to meet the needs of different consumers. In addition, Shopee also provides convenient payment methods and safe transaction guarantees to ensure users’ shopping experience is smooth and secure.

 

 

 

In order to attract consumers, Shopee has launched various promotions, limited-time discounts and coupons. These activities not only make shopping more interesting, but also allow consumers to enjoy more benefits. In addition, Shopee supports interaction and communication between users. Users can evaluate and share products and participate in community discussions, thereby helping other consumers make more informed shopping decisions.

 

 

 

Since its establishment, Shopee has achieved remarkable performance and achievements in Southeast Asia and has a large number of loyal users and fans. With the popularity of mobile Internet and the rapid development of the e-commerce market, Shopee's influence continues to expand and it has become one of the preferred shopping platforms trusted by consumers.

 

 

 

 

Sellers can adopt a broad distribution strategy, that is, upload a large number of products covering multiple categories. Through a rich product line, sellers can quickly capture consumers' attention and quickly test market reactions, thereby accurately targeting potential hot products.

 

 

 

Sellers can adopt a follow-up strategy, pay close attention to hot-selling products on the market, and select similar or competitive products to put on the shelves. With the traffic advantage of hot-selling products, sellers can quickly increase their exposure and sales opportunities.

 

 

 

Using social media platforms such as Facebook and Instagram, sellers can actively carry out product promotion and brand promotion. By interacting with consumers and sharing product information and promotions, sellers can effectively enhance brand awareness and attract more potential customers.

 

 

 

Sellers should focus on brand building and promotion, and establish a unique brand image by providing unique products and high-quality customer service. At the same time, we focus on the dissemination of brand stories and culture to enhance consumers’ recognition and loyalty to the brand.

 

 

 

With the help of advanced data analysis tools, sellers can gain in-depth insights into market trends and consumer needs. Through the analysis of data, large sellers can optimize product selection, pricing strategies and marketing activities to achieve more precise market positioning and marketing strategies.

 

 

 

Based on the market characteristics of different countries and regions, sellers should adopt localized operation strategies. This includes product adaptation, localized adjustment of marketing activities, and integration with local culture and customs. Through localized operations, sellers can better meet the needs of local consumers and enhance market competitiveness.

 

 

 

Many merchants engaged in Shopee cross-border e-commerce operate multiple accounts and stores. Opening multiple stores can not only significantly reduce cost investment, but also effectively disperse potential risks. The use of multi-store operation strategies enables sellers to reach a wider consumer group and cover more comprehensive market needs. At the same time, this strategy also helps achieve diversified development of the brand and enhance brand influence and market competitiveness.

 

 

But in order to ensure the security of their accounts, they often need to change network IPs, computer equipment and browsers. However, this approach not only increases the difficulty of store management and operation, but also often makes people worry about the correlation between accounts. For example, if you accidentally connect account A to computer B, everyone will worry about whether this operation will cause connection problems between accounts.

 

With BitBrowser, one computer can synchronize, deploy, register and manage multiple accounts and stores of Shepoo. High security, fast stability, no lag, 100% isolation environment, anti-fingerprint association, anti-leakage, easy to operate.
 

 

BitBrowser can generate multiple independent browser windows. Each browser environment is completely isolated from each other and has no association. Used with purchased IP, browsers for different regions, computers and environments can be created.

 

 

BitBrowser Automation can work around the clock and provide efficient operational support. It has low cost, high returns, and operating costs are much lower than full-time employees, while ensuring high accuracy and low error rates.

 

By setting up a main control window, the Bit Browser window group control can synchronize all mouse and keyboard events in the main control window to multiple controlled windows. It serves the purpose of killing multiple birds with one stone and can synchronize operations on multiple windows at the same time. , which greatly saves shopee sellers’ multi-window operation time in their stores and saves efficiency for sellers.

 

Bit Browser sub-account group management—powerful team management function allows you to easily manage the access permissions and settings of team members. With this feature, you can quickly view team member information, assign them corresponding roles, and create flexible workgroups to meet the needs of different teams.

 

 

Generally speaking, Shopee, as a booming e-commerce platform, continues to innovate and improve, and is committed to providing users with a better and more convenient shopping experience. In the future, with the advancement of technology and market competition, Shopee is expected to continue to grow and bring more surprises and conveniences to consumers. If you are interested in cross-border e-commerce, Shopee is definitely a platform worth considering. But before entering any e-commerce platform, it is crucial to have an in-depth understanding of the platform rules and market characteristics. I hope the above guide will be helpful to you, and I wish you success on the Shopee platform!

 

 

 

1. Should I choose a local store or a cross-border store?

 

Answer: The traffic of local stores is relatively large. If you search for keywords under the same conditions, the platform will give priority to local stores. However, local stores also have two disadvantages, namely payment collection and logistics. In terms of payment, local information and bank cards must be used, and there is a problem of whether you can get the money after the goods are sold. In terms of logistics, local stores cannot use SLS logistics channels, which may lead to higher freight expenses.

 

 

2. How much capital is needed to run a Shopee store?

 

Answer: Shopee is a low-investment project, and a working capital of 3,000 yuan is enough.

 

 

3. Can Shopee be used as a side job?

 

Answer: Yes, as long as you master the operation skills and dedicate 4 hours a day, you can run a Shopee store well.

 

 

4. What is running water? How to get it?

 

Answer: The turnover refers to the screenshots and video verification of the turnover of the domestic e-commerce platform for the past three months (such as Taobao, Pinduoduo, etc., as long as the data is available). You can borrow it from a friend or buy it in the market.

 

 

5. Can I use other people’s business licenses and business statements?

 

Answer: Yes, the slip and license are just tools for registering a store.