AliExpress is a global e-commerce platform under China's Taobao, covering 220 countries and regions around the world. The main trading markets are Russia, the United States, Spain, Brazil, France and other countries. It provides a wealth of product choices for international sellers. Its convenient attributes are also a very suitable e-commerce channel. This article briefly introduces AliExpress, how to become a seller on AliExpress, and price products.
 

　　Introduction to AliExpress:

　　AliExpress is a cross-border e-commerce platform owned by Alibaba Group, which creates opportunities for global consumers to directly purchase products from China and other countries. AliExpress is a comprehensive platform covering many product categories, such as fashion apparel, home furnishings, electronic products, beauty products and toys, etc. Consumers can browse and search for various products on the platform and place orders for purchase. One of its features is that it often offers competitive prices and discounts. Because it works directly with many suppliers and sellers, consumers have many choices and discounts. The shopping process on AliExpress is relatively simple. You can use the web page or mobile app to view products and view product details, user reviews and pictures to assist in making purchasing decisions. When placing an order, you can choose the payment method that suits you and provide the corresponding delivery address.
 

　　How should sellers enter AliExpress?

　　1. AliExpress store opening conditions

　　①Enterprise business license

　　Whether you are an individual business owner or a corporate identity, you can open a store. You need to complete the corporate identity authentication on AliExpress through a corporate Alipay account or a corporate legal person Alipay account. You must first register a corporate Alipay or corporate legal person Alipay. Note: The platform currently has a basic sales plan and a standard sales plan for merchants to choose from. Individual industrial and commercial merchants can only choose the basic sales plan in the early stages of settling in.

　　②Trademark (brand)

　　Comparing the basic sales plan with the standard sales plan, if the seller owns or represents a brand, he can choose the type of store to operate the brand's official store, specialty store or specialty store based on the brand qualifications. If you don't operate a brand, you can skip this step. Note: Only some categories must have trademarks before they can be operated. The details are subject to the display on the product release page.

　　③Technical service annual fee

　　Sellers must pay an annual fee for technical services. The annual fees for technical services are different for each major business category. By the end of the calendar year, high-quality stores with good service quality and growing business scale will have the opportunity to receive annual fee refunds.

　　2. Seller’s entry information

　　A copy of the company’s business license;

　　A copy of the enterprise tax registration certificate (national tax or local tax);

　　A copy of the organization code certificate;

　　Copy of bank account opening license;

　　Photocopies of both sides of the legal representative’s ID card.

　　3. Steps to open a store

　　① Start the account registration steps by visiting the AliExpress seller portal: https://sell.aliexpress.com/.

　　②You need to use the identity of a company or individual industrial and commercial household to register a seller account.

　　③Some categories require category qualifications, which can only be operated after passing the review.

　　④ If you want to operate a trademark, you must provide trademark information and wait for the platform to review it. If your trademark cannot be found on the trademark qualification application page, then follow the system guidance to add the trademark. If you don’t plan to operate a trademark, you can skip this step.

　　⑤Pay the corresponding annual fee according to the selected business category.

　　⑥After completing the payment, please enter the store section of the seller's backend and set the store name and secondary domain name in the store asset management. If you are applying for an official store, you also need to set up the brand's official direct link and brand story content at the same time.

　　⑦The settlement has been basically completed. You can start to publish products and decorate the store. Congratulations on the official opening of your store!

 

　　How are AliExpress products priced?

　　On AliExpress, sellers usually consider the following factors when calculating profits and pricing:

　　Cost of Goods (COGS): The cost of purchasing or producing a product.

　　AliExpress Commission: Depending on the category, AliExpress will charge commissions in different proportions, usually 5% to 8%.

　　Shipping Cost: The freight cost to send the goods to the buyer, covering both domestic and international transportation.

　　Packing Cost: The cost of packaging materials.

　　Other Costs: Advertising fees, promotional fees, any possible tariffs, etc. all fall into this category.

　　Desired Net Margin: refers to the expected profit margin after deducting all costs.

　　Based on the above factors, we can list a basic formula to calculate the sales price:

　　Sales price = (commodity cost + logistics cost + packaging cost + other expenses) / (1 - AliExpress fee ratio - expected pure profit margin)

　　In Excel, if column A is the cost of the goods, column B is the logistics cost, column C is the packaging cost, column D is other expenses, column E is the AliExpress fee ratio, and column F is the expected pure profit margin, then you can Use the following formula to calculate the sales price:

　　= (A2 + B2 + C2 + D2) / (1 - E2 - F2)

　　Regarding the setting of expected pure profit margin, it is affected by multiple factors:

　　Product type: Due to fierce competition, some products may need to set a lower profit margin. For example, the profit margin of consumer electronics may be 10% to 20%. For some special products or products with a certain brand value, the profit margin can be Set it higher.

　　Market competition situation: In a highly competitive market, it may be necessary to sacrifice some profits to maintain price competitiveness.

　　Economies of scale: Large-scale production reduces unit costs, allowing for higher profit margins.

　　Customer groups: Different customer groups will have different willingness to pay, which will affect the setting of profit margins.

　　Operational efficiency: Improvements in operational efficiency can reduce costs and thereby increase profit margins.
 

　　How to complete product pricing faster? You can try BitBrowser

　　1. Open more stores and set reasonable prices

　　You can open multiple stores through BitBrowser to conduct A/B testing to determine which price can help you gain more profits. By comparing and testing different versions of pricing plans in different stores, A/B testing should be conducted under controlled conditions. , changing only one data of a certain store at a time in order to accurately measure the impact of each variable on revenue.

 

　　2. Data collection, price screening through big data assistance

　　BitBrowser supports various big data plug-ins. By collecting data and screening through BitBrowser, you can view the pricing strategies of competing products in different regions, making it easier for you to adopt different pricing strategies for different regions.
 

 

　　3. Open multiple accounts for advertising

　　More advertising can increase the overall store exposure, but opening more stores will bring account risks. Each window created by BitBrowser has independent fingerprint data. By creating an independent browser fingerprint data for each store, It can better protect the safety of the store.
 

　　Summarize:

　　As an e-commerce platform, AliExpress has unique advantages in the world. It is undoubtedly a good choice for sellers to enter the international market through AliExpress and enrich their product lines. This article introduces you how to enter AliExpress and price products. Combined with BitBrowser, you can operate your AliExpress store in the longer term and gain higher profits. I hope this article can help you achieve longer-term development on AliExpress.
 

　　common problem:

　　Q: How does AliExpress handle logistics issues?

　　Answer: AliExpress provides a variety of logistics solutions to help sellers solve logistics problems. Sellers can choose to use the platform’s cooperative logistics providers for delivery, or they can choose other suitable logistics channels. The platform also provides logistics tracking and query functions to facilitate sellers and buyers to understand the order status at any time.
 

　　Q: What user groups does AliExpress mainly target?

　　Answer: AliExpress is mainly targeted at small and medium-sized enterprises and individual sellers who want to sell goods in the international market. It provides a convenient platform that enables sellers to sell products around the world and attract buyers from different countries and regions.
 

　　Q: Do I need to pay a deposit to open a store on AliExpress?

　　Answer: Whether a deposit is required to open a store on AliExpress depends on the store type, business category and platform policies. Generally speaking, the platform may require sellers to pay a certain deposit to ensure the merchant's credibility and service quality. It is recommended to check the latest policies on AliExpress’s official website or contact the platform’s customer service for accurate information.