In the vast field of international cross-border e-commerce, Shein is like a shining star. With its rapid development, it has become an excellent platform for global customers and sellers. For enterprises committed to cross-border operations, in-depth exploration and effective use of the entrance of the Shein platform is undoubtedly a key step to expand the international market and optimize business processes.

 

 

Shein, a cross-border e-commerce giant originating from Guangzhou, China, was formerly Nanjing Dianwei Information Technology Co., Ltd., which was founded in 2008. In the early days, wedding dresses were the main product category. Since 2011, it has promoted on international social platforms with the help of the influence of Internet celebrities, with a return on investment of up to 300%. In 2012, Shein used the domain name Sheinside to engage in cross-border women's clothing business and moved its base to Guangzhou, where the clothing industry is concentrated. In 2013, it received a US$5 million Series A financing from Japanese venture capital firm JAFCO Asia. In 2014, it started a branded business model, laid out the supply chain, formed a team to develop its own brand APP, and acquired the fashion women's clothing brand Romwe. In 2015, Sheinside was officially renamed shein, and its headquarters moved from Nanjing to Panyu, Guangzhou. It also received a round B financing of 300 million yuan from IDG and Jinglin Capital. In 2018, Shein entered the global market in an all-round way. Its services have covered many countries in the United States, Europe, the Middle East, India, Southeast Asia and other regions, and it has become a large website in the "Top Ten Shopping Apps" in the United States. In 2023, GMV (total transaction volume) exceeded US$30 billion and the market value exceeded US$66 billion. Today, Shein has developed into a company with a dual-engine model of "self-operated brand + platform". Its founding team members include Xu Yangtian, Miao Miao, Ren Xiaoqing and Gu Xiaoqing.

 

 

Shein is precisely positioned at the young female consumer group aged 18 to 35, providing them with fashionable and affordable clothing, accessories, shoes and home products. Through its online platform and mobile applications, Shein has brought convenient consumer experience and fast-response delivery services to users around the world, making fashion within reach. Shein's business covers the United States, Europe, the Middle East, Latin America, Southeast Asia and other places, and has performed particularly well in the US market. According to Statista data, Shein's net sales of fashion reached US$8.1 billion in 2023, ranking third in the United States, second only to Amazon and Walmart. It is also the only Chinese company among the top five online fashion retailers in the United States. On June 20, 2024, Shein officially entered the Korean market. Actress Kim Yoo-jung became the spokesperson for its brand Dazy, and Shein's official Korean website was officially launched at the end of April. In addition, Shein is also continuing to expand its business boundaries, helping traditional industries to transform and upgrade, and actively playing the leading role of enterprises.
 

 

 

 

 

Merchants need to provide a copy of the business license of industrial and commercial households or self-employed households.

 

It is recommended to use a business license with a registration time of more than 1 year to apply for cooperation to demonstrate the stability and business strength of the merchant.

 

The official seal or handprint must be affixed to the copy of the business license to ensure the authenticity and validity of the document.

 

The uploaded file size must be controlled within 10M so that the platform can process it efficiently.

 

Merchants need to provide a mobile phone number so that the platform and the merchant can communicate in time.

 

The front and back photos of the legal person's ID card are also required to verify the legal identity of the merchant.

 

Merchants are also required to provide photos of the bank card for payment to ensure the smooth settlement of transactions.

 

Merchants need to take and submit photos of the actual business premises, including the company entrance, office, workshop, tail check, warehouse and other links.

 

The pictures must be real, uncut current status pictures to truly show the merchant's business strength and scale.

 

Uploading false pictures will seriously affect the merchant's qualification review results.

 

Merchants need to prepare more than 5 new and hot-selling product pictures in advance to show the charm and market potential of their products. According to the actual situation of the product, merchants also need to submit product supply quotations. Note that this is a supply quotation rather than a product sales price.
 

If merchants have sales experience on other e-commerce platforms, they can prepare the platform name and corresponding store link in advance. Even if the turnover is insufficient, merchants still have the opportunity to enter the Shein platform. The platform will comprehensively consider the overall strength and potential of the merchants.
 

After the merchant submits the application for entry, the Shein platform will complete the review within 7-14 working days (excluding weekends and holidays). At present, the Shein platform has entered major markets such as North America, Europe, the Middle East, Southeast Asia, and South America, directly serving consumers in more than 150 countries and regions around the world, providing merchants with broad international market opportunities.

Note: After the merchant and SHEIN sign the contract, they will officially enter the trial period, which lasts about 3-4 months. During the trial period, there will be one-on-one teaching by a teaching specialist to help new suppliers get started quickly.
 

 

 

 

SHEIN platform currently has three settlement modes for sellers to choose from:

 

This mode is designed for sellers who want to focus on product supply or have limited operation experience. Sellers only need to send the goods to the domestic SHEIN designated warehouse, and the rest of the operation matters are fully responsible by SHEIN.

 

Partners: Domestic traders, manufacturers, traditional foreign traders and cross-border e-commerce sellers.

 

Cooperation mechanism: Sellers are responsible for product photography and stocking to domestic SHEIN warehouses; SHEIN is responsible for product marketing and sales execution.

 

Market coverage: Global overseas markets.

 

Expenses: 0 settlement fee, 0 monthly rent, 0 commission, 0 advertising fee, deposit is charged according to sales, up to 10,000 RMB (refundable)

 

This mode is suitable for sellers with certain operation experience and overseas stocking capabilities. In this mode, sellers can operate stores independently and be fully responsible for product supply, marketing and sales, while the SHEIN platform provides operational support.

 

Partners: Suitable for sellers, traders, stalls, integrated industrial and trade enterprises and brands with third-party sales channels.

 

Cooperation conditions: The weight of a single product must be more than 400g, and sellers must have independent R&D design, complete supply chain, independent operation capabilities and clear brand tone.

 

Cooperation features: Sellers independently prepare goods, shoot goods, and realize fast delivery of spot goods.

 

Cost: 0 entry fee, 0 marketing fee, 0 monthly rent, no commission for the first month

 

 

This model is suitable for sellers with operational experience and who can prepare goods and fulfill contracts locally overseas. In this mode, sellers independently operate stores, and the SHEIN platform provides assistance in operational support.

 

Partners: Cross-border sellers, domestic traders, manufacturers, traditional foreign traders, etc.

 

Cooperation conditions: The product weight must be more than 400g. The seller must have cross-border e-commerce operation experience and have an overseas local warehouse to achieve direct delivery to consumers.

 

Cooperation advantages: Sellers do not need to bear the advertising costs and enjoy the exclusive traffic support provided by the platform.

 

Expenses: 0 entry fee, 0 monthly rent, 0 commission, 0 advertising fee, and the deposit is charged according to sales

 

Note: Only the agency operation mode supports the entry of individual households; the semi-trusteeship mode and the independent operation mode do not support the entry of individual businesses and individuals. Currently, only the company's entry application is supported.
 

 

 

First, click "Cooperation mode" to jump to the "Select cooperation mode" page, and select the "cooperation mode" that suits your situation. Then, fill in the "main category" and the annual total sales of the category on other e-commerce platforms. After completion, click the "immediate settlement" button.

 

Official link: https://seller-us.shein.com/homepage

 

Enter the account registration page, and fill in the basic information truthfully. The system will create an account for you and send the login account and password via SMS.

 

If you have registered your account information in SHEIN before, you can log in directly.

 

Enter the account login page.

 

Enter the login account and password you obtained from the SMS. After successfully logging in to the account, the page will jump to the settlement information filling page.

 

On the settlement information filling page, follow the process instructions.

 

Fill in the category information, company information, business information, financial information, store information and other contents in detail, truthfully and accurately. After filling in, click the "Submit Cooperation Application" button.

 

After the information is successfully submitted, it enters the review stage.

 

Sellers can log in to their accounts to view the review progress and pay attention to SMS messages. Generally speaking, the review time is about 5 working days.

 

Whether the review is returned or passed, the seller will be notified by SMS. Please be sure to modify and supplement the information according to the review opinions in time and resubmit.

 

After the review is passed, the seller's status will be changed to "trial period".

 

During the trial period, when the seller logs in to the seller account for the first time, the system will pop up a pop-up window prompting the agreement to sign. The account owner needs to review the agreement and complete the signing.

 

 

Paid advertising is an effective means to quickly introduce target traffic. Whether through Google ads or social media ads, you can accurately target your target audience. For example, if you sell children's toys, you can set up an advertising campaign on Facebook and target specific groups such as "parents with children at home". Through precise positioning, the conversion rate of advertising investment can be improved.

 

Shein has improved its brand image and market influence through brand building. Actively collaborating with well-known designers, sponsoring fashion events, and conducting brand marketing activities, Shein can enhance brand awareness and user experience.

 

 

For the market needs of different countries and regions, Shein can adopt a localized operation model to provide goods and services that meet the needs of local consumers. Based on localized marketing and customer service, Shein can better expand the international market.

 

 

One of the best marketing methods in 2024 is undoubtedly social media promotion. Marketing through multiple accounts in a matrix is ​​still chosen by most sellers, but e-commerce sellers must remain highly vigilant when operating multiple overseas media accounts to avoid restrictions or even bans on accounts due to conflicts in IP addresses. This situation is particularly critical when operating multiple international accounts at the same time. Social media platforms such as Facebook and X use a series of cutting-edge monitoring methods, such as IP address association analysis and browser fingerprint recognition, to prevent and detect any potential fraudulent behavior. If the same IP address or browser fingerprint is associated with multiple accounts, especially those scattered in different countries, it is likely to trigger the platform's alarm mechanism, resulting in account restrictions or bans.

 

In order to effectively prevent such risks, sellers can use specific tools, such as fingerprint browsers, to ensure the security of social media accounts. This type of browser can change or hide the original fingerprint information of the device and browser, thereby reducing the probability of being detected by the platform as using multiple accounts. Among them, BitBrowser is an excellent multi-account management tool, which is specially designed for e-commerce sellers to help sellers avoid the risk of account association:

 

 

BitBrowser can simulate and create a rich and diverse browser environment, including different operating systems, browser versions, screen resolutions, etc., to ensure that each Facebook account has unique fingerprint information.

 

 

BitBrowser also has the option of proxy settings, allowing users to set a specific proxy type for each social media account. This feature helps make the account operation look like it is being performed locally in the target market country, thereby reducing the association between accounts.
 

 

 

BitBrowser supports one-stop multi-account management, allowing sellers to operate multiple accounts simultaneously on a unified interface. Through its window synchronization function, sellers can efficiently open multiple browser pages while ensuring that the operation of each account is independent and secure, greatly improving the management efficiency of time and resources.

 

With BitBrowser Fingerprint Browser, SHEIN sellers can manage multiple social media accounts more safely and efficiently, significantly reducing the risk of multiple accounts caused by IP address conflicts or browser fingerprint matching. Interested sellers can register for free and immediately experience the social media multi-account security provided by BitBrowser Finger Browser. If you want to learn more about how BitBrowser Finger Browser protects your multiple Facebook accounts, click to visit this article: (What is Facebook advertising? How to conduct effective Facebook advertising marketing?).

 

 

SHEIN e-commerce provides sellers with a variety of operating methods to choose from. Different sellers can choose the appropriate operating method according to their own needs. However, with the increasingly fierce competition in social media marketing and cross-border e-commerce, being able to log in to multiple social media efficiently and securely will become an important advantage in the industry. BitBrowser Fingerprint Browser provides an ideal solution that allows us to seamlessly manage multiple accounts and protect our business from unnecessary risks.