As one of the most influential grand sporting events in the world, the Olympic Games not only set off a huge craze in sports, but also brought far-reaching impacts in the economic field. Relevant reports show that with the holding of the Paris Olympics, the e-commerce industry has ushered in an unprecedented development opportunity. Since July, related advertisements of Ali International Station have appeared in major landmarks such as Paris airports, subways, train stations and Champs Elysees, promoting Chinese foreign trade merchants to customers all over the world. In addition, the International Station has signed Tony Parker, a legendary French basketball star who has won four NBA championships, as a spokesperson. In March of this year, AliExpress officially became the official partner of the 2024 European Cup and the first e-commerce sponsor. In May, AliExpress also signed football superstar David Beckham as a global spokesperson. So how can ordinary sellers make use of the huge traffic during the Games? The editor of BitBrowser will sort out suitable strategies for seller friends from product selection to operation.

 

 

In the new development stage of global e-commerce, product selection strategies must deeply integrate the core connotations of major global events and regional culture. Taking the Olympic Games as the starting point, we have provided a series of unique product selection and marketing ideas, and are committed to opening up new market areas.

 

 

Cultural integration and joint creation: Create limited edition items that integrate the Olympic five-ring elements and the unique cultural identity of the United Kingdom, such as the Olympic commemorative badge in the shape of Big Ben and the Olympic theme notebook set in the style of Buckingham Palace, which not only show the charm of sports but also inherit the cultural connotation.

 

Leading green Olympic life: Launching Olympic peripheral products made of environmentally friendly materials, such as the Olympic theme tableware combination made of reusable materials and the Olympic theme camping lights driven by wind energy, actively responding to the trend of global green consumption.

 

 

Smart sports equipment upgrade: Introducing the most cutting-edge smart wearable devices, such as sports bracelets with blood pressure monitoring and Beidou navigation functions, and smart fitness equipment with virtual reality assisted training, to meet consumers' pursuit of technological fitness.

 

Optimization of adventure travel packages: For people who are keen on outdoor adventures, we build a one-stop equipment solution, including ultra-lightweight backpacks, multi-purpose outdoor tools, waterproof and durable tents, and wind-powered power banks, so that every adventure trip is full of security.

 

 

Ultimate high-definition audio-visual experience: Promote portable projection equipment that supports ultra-high-definition resolution, panoramic sound speakers, and sports viewing tools for augmented reality/virtual reality, so that consumers feel as if they are in the Olympic arena.

 

Cross-border integration of e-sports and sports: Combined with the hot trend of e-sports, we launch e-sports tables and chairs, professional-grade gaming mice and keyboards and other e-sports equipment, and incorporate Olympic elements into the design to attract the attention of e-sports and sports enthusiasts.

 

 

Story-driven marketing: In-depth exploration of the moving stories behind each product, such as the cooperation stories with Olympic medalists, the creative sources of designers, etc., to attract consumers through emotional resonance.

 

Local customization: Customized products and services are launched based on the preferences of consumers in different countries, such as packaging instructions in multiple languages, localized customer service support, etc., to enhance the user experience.

 

Collaboration between KOL and Internet celebrities: Cooperate with world-renowned athletes and fashion bloggers to promote products with their influence, and use Twitter Live, YouTube Challenge and other forms to enhance user interaction.

 

 

Smart temperature control products: Considering the cold climate in Sydney in winter, innovative products such as smart temperature control heaters and close-fitting warm clothing are launched, using smart technology to achieve precise temperature control, bringing consumers a warm and comfortable experience.

 

Environmentally friendly warming solutions: Promote the use of warming products made of natural materials, such as wool blankets and warm jackets filled with down, which are both environmentally friendly and practical, and meet consumers' yearning for a healthy life.

 

 

 

 

Set up limited-time discount activities related to the Olympics, such as "Olympic Special Week", during which designated products can enjoy discounts, and launch full-reduction activities, such as "Free Olympic souvenirs for full purchases", to encourage consumers to increase purchases.

 

 

Design and launch product packages related to the Olympic theme, such as clothing and accessories printed with Olympic emblems, mascots or national team elements, and launch limited edition Olympic products, such as Olympic commemorative coins, badges, etc., to increase the collection value and attractiveness of the products.

 

 

For ordinary sellers, overseas social media has become a very cost-effective marketing platform. By promoting products through popular social media channels such as Instagram, Facebook, and TikTok, using popular Olympic-related tags and topics to increase content exposure and interaction, sellers can increase store exposure at a relatively low cost, thereby attracting more potential customers. Many sellers choose to use multiple accounts for marketing, but popular social media channels such as Instagram, Facebook, and TikTok control multiple accounts, so BitBrowser is needed.

 

 

Sellers can use BitBrowser to manage multiple global e-commerce stores and social media accounts.

 

BitBrowser can effectively optimize account management and create a unique browsing environment for each account, avoiding the risk of account being blocked due to association, ensuring that marketing activities can be implemented efficiently, and then promoting the steady development of stores.

 

The 2024 Paris Olympics will focus the world's attention on the peak of sports competition. At the same time, the booming global e-commerce provides consumers with a seamless shopping experience. The Olympic economy is not only a carnival of sports competition, but also a good opportunity for every e-commerce seller to increase sales and expand stores. Using BitBrowser in the marketing process for the Paris Olympics can better increase the exposure of sellers' stores and further increase sellers' sales and user growth.