Huawei Advertising, as a cutting-edge paid advertising solution, is gradually reshaping the way companies reach consumers. It is not just a platform, but a key to Huawei's huge user ecosystem, allowing businesses to accurately promote their products and services to Huawei device users. From Huawei Video, Huawei Music to Huawei Browser, this advertising service has been deeply integrated into every corner of Huawei's ecosystem, creating unprecedented marketing opportunities for companies. In this article, Bit Browser will introduce this marketing platform in detail.
Global Vision, Precise Reach
Huawei Advertising is known for its wide coverage, covering more than 700 million Huawei device users all over the world. Through a variety of innovative forms such as native ads, banner ads, incentive ads and interstitial ads, Huawei Advertising can flexibly adapt to different scenarios to ensure that advertising information reaches the target audience in the best posture.
Winning magic weapon for advertisers
For advertisers, Huawei Advertising Platform means unlimited potential and rich advantages:
Massive traffic blue ocean: unlock the untapped market of Huawei's 700 million+ users worldwide, significantly improving brand exposure and user conversion rate.
Deep user insights: Utilize rich user information and personalized tags to achieve accurate user analysis, making advertising more targeted.
Efficient performance optimization: Based on accurate data processing capabilities, continuously optimize advertising effects and maximize cost-effectiveness.
Flexible bidding strategies: Support multiple bidding methods such as CPM, CPC, and CPI to meet the delivery needs of different advertisers.
Intelligent distribution technology: Combine AI technologies such as Remarketing and Lookalike models to adjust advertising distribution strategies in real time and improve delivery accuracy.
Unified attribution system: Adopt OAID unified attribution mechanism to simplify the advertising effect evaluation process, so that every investment is clearly visible.
Excellent user experience: Unified UX design ensures brand visual consistency, improves user engagement and advertising interaction rate.
Delivery channels, everywhere
On Huawei's advertising platform, advertisers can easily deliver ads in the following multiple channels:
Huawei Application Library: Covers all Huawei applications and accurately reaches users' daily life scenarios.
Display network: Expand to a wider range of online platforms to achieve multi-channel exposure.
Searchnet: Use the powerful traffic of search engines to accurately match user search intent and improve advertising conversion rate.
Huawei advertising bidding method:
Huawei's intelligent advertising competition system provides advertisers with a new advertising platform. Here, advertisers can carefully create and flexibly manage their own ads. Your ads will be placed in a fierce competition environment, competing with many opponents, just to appear brilliantly in front of the target audience, and will be charged according to the actual advertising results achieved.
Once your ad stands out from the competition, it will shine in specific advertising positions in various media channels. Not only can you fully control the choice of target audiences, bidding strategies and advertising content, but you can also use our advanced tools to deeply optimize your ads. In this way, you can accurately reach potential customers and greatly improve your return on investment (ROI).
The bidding ads supported by Huawei Intelligent Advertising cover a variety of forms such as display ads and search ads presented in the application library. The available bidding types include CPM, CPC and CPI.
At the same time, Huawei Intelligent Advertising also has a brand keyword advertising contract bidding system designed specifically for Petal search. This system helps to significantly increase the exposure of products or services, which is of great significance to building brand loyalty.
Account types of Huawei Advertising:
Huawei Advertising provides users with the following types of accounts:
Direct advertiser account: If you expect to advertise your own products and services, you may wish to create this type of account.
Partner account: If you are an advertising agency that focuses on promoting other businesses, then creating this type of account will be your ideal choice. For details on partner account registration, please refer to the instructions for registering a Huawei Advertising partner account.
Required conditions for registering a Huawei Advertising account:
The materials and conditions required to register different types of Huawei Advertising accounts are as follows:
Supporting files must be uploaded in image form, and the image size must not exceed 5MB.
The country/region you select when registering a Huawei ID must be consistent with the country/region on your business license. Otherwise, the registration of a Huawei Advertising account will not be successful.
Payment methods and bills of Huawei Advertising
After completing the registration of a Huawei Advertising account, you can recharge your cash account, apply for the post-payment function, and add a corporate credit card for settlement. The payment methods you can use to pay for Huawei Ads are mainly as follows:
Offline recharge: This means that you can transfer money to the recipient account specified by Huawei through a bank transfer, and then submit a recharge application in Huawei Ads. Once the application is approved, the corresponding amount will be added to your cash account to provide financial support for your advertising.
Online recharge: Through this method, you can directly recharge your cash account online in Huawei Ads to ensure that there is sufficient funding for advertising.
Pay later: With this function, you only need to add a credit card without recharging your account in advance. Huawei Ads will deduct the relevant fees from your bank card when the cumulative advertising expenditure reaches US$500 or your consumption reaches seven consecutive calendar days (whichever comes first). If you meet these conditions, you can apply for the pay later function.
How to advertise on Huawei?
Huawei Ads provides a rich variety of advertising networks, including display network, search network and Huawei's App Store App Library.
The structure of Huawei Ads campaigns consists of three levels: campaigns, tasks and creatives. Each account will contain multiple campaigns, each of which may contain one or more tasks, and each task can contain one or more creatives.
Note that only Display Network campaigns or App Gallery campaigns can have multiple tasks. Campaigns on other networks are limited to one task.
At the campaign level, you can set the campaign's goal, ad type, ad delivery network, product type, and daily budget. However, please note that these settings cannot be modified after the campaign is created.
At the task level, you can set the delivery type, product details, ad placement, ad schedule, bid, and targeting criteria, such as location, carrier, language, device, and behavior tags. However, targeting criteria vary depending on the ad delivery network. It is similar to Adset in Huawei Advertising campaigns.
Creatives are the advertising content displayed to users, which can be in multiple formats such as text, images, and videos. These materials must be attractive enough to drive users to convert, such as downloading your app. Each task can have up to five creatives.
Huawei Ads creation process:
To create an ad on Huawei Ads, you need to follow the following four steps to configure the campaign goal, campaign type, ad delivery network, targeting conditions and ad creatives in turn.
First, create an ad campaign.
Next, create an ad task.
Then, add ad creatives.
Finally, submit the ad.
Many sellers do not rely on only one ad slot when doing marketing, and need to increase exposure through multiple ad accounts. However, launching multiple ad accounts on one device at the same time will increase the risk of associated bans. What method should be used to solve this problem? You can use a fingerprint browser to set up an independent and secure browser environment for the device.
How to launch multiple ad campaigns in Huawei Ads? Use BitBrowser
Given the inefficiency and long-term risks faced by managing multiple Huawei ad accounts, sellers are in urgent need of a more cutting-edge and efficient solution. This is the core reason why many industry elites turn to BitBrowser.
Explore the unique charm of BitBrowser:
BitBrowser, as a magic tool optimized for multi-account management, is tailored for marketing elites, social media managers and leaders in the field of cross-border e-commerce. It transcends the limitations of traditional multi-browsers and incognito mode, and leads a new era of account management with a series of innovative features and advantages.
Independent and isolated browser environment:
BitBrowser creatively builds a completely independent browser environment for each account, completely isolating the risk of information leakage between accounts. This is not just a simple cookie and cache isolation, but also a browser fingerprint management that goes deep into the underlying layer. By precisely adjusting key parameters such as User Agent, BitBrowser effectively reduces the risk of account association and identification, providing unprecedented security for cross-border sellers.
Seamless switching multi-account login experience:
Faced with the challenge of logging in to multiple Huawei advertising accounts on the same device at the same time, BitBrowser ensures the independence and security of each account with excellent isolation technology. The complete isolation between its environments avoids operation conflicts and data confusion, allowing cross-border sellers to easily cope with the complex needs of multi-account management.
Flexibly configured proxy network enhances security:
To further strengthen account security, BitBrowser supports flexible proxy network configuration function. Users can easily assign independent proxy IP to each account to improve the anonymity and protection level of the account. Compared with the cumbersome configuration process of traditional browsers, the proxy management of BitBrowser is particularly convenient and efficient.
Efficient and convenient window synchronization and multi-tasking:
The window synchronization function of BitBrowser completely subverts the cumbersome experience of traditional multi-browser operation. Users can open multiple browser pages simultaneously in the same interface, and easily realize multi-account simultaneous operation. It also supports dual-screen, triple-screen and even cross-screen synchronization, helping cross-border sellers to achieve true multi-task parallel processing and greatly improve work efficiency.
The built-in RPA (Robotic Process Automation) function of BitBrowser has pushed account management into the era of automation. Users can preset various automated tasks, such as account creation, content publishing, social interaction, etc., and realize one-click execution. For Huawei advertising accounts that require long-term maintenance, the RPA automation function can not only effectively reduce the manual burden, but also improve account activity and credibility by simulating real user behavior.
Summary:
As an emerging advertising platform, Huawei Ads has great potential to help advertisers reach a large and underdeveloped audience of more than 700,000 Huawei device users. It has brought many growth opportunities to brands and created a new path to attract customers in a highly competitive market. The platform provides a rich variety of advertising options. For example, ads can be placed directly on Huawei smartphones, Huawei mobile applications and other third-party applications; ads can also be displayed in the application library; and they can appear in Petal Search, which is Huawei's search engine. In addition, for Western brands in the Middle East, Huawei Ads has built a bridge to enter the vast Asian market including China, after all, most Huawei users live here.
BitBrowser provides sellers with a one-stop multi-account management solution with its unique independent environment, flexible proxy, efficient synchronization and intelligent automation functions. Whether in terms of security, convenience or efficiency, BitBrowser is an ideal choice for cross-border sellers to manage multiple Huawei advertising accounts.