With the booming development of global e-commerce, Snapchat, with its innovative marketing products and strategies, provides a platform for foreign trade people to achieve strong exposure and increase user interactivity.

 

On the Snapchat platform, there are more than 800 million active users every month. They are mainly GenZ and millennials, love sharing and interaction, and have formed a highly active and highly engaged community.

 

Snapchat is not only a social platform, it is also a marketing stage full of creativity and interaction, allowing overseas brands to connect with consumers in an unprecedented way.

 

When doing brand marketing, foreign trade people can use the Snapchat platform to implement the full-link marketing strategy of "crowd + bidding + materials + product selection".

 

 

First, the tools you need to prepare for Snapchat registration

 

1. Mobile phone number (domestic/foreign), you can register with a normal mobile phone.

 

2. Email account: Google Mail or Outlook

 

3. Stable network environment, you need scientific Internet tools to access the overseas environment.

 

Snapchat registration process

 

1. Find the official website and click on the account to register (taking the computer as an example)

 

2. Fill in the information in the pop-up window, including name, username, password, birthday, etc.

 

3. Complete the verification of the email or mobile number according to the prompts, and the registration is successful

 

Downloading on the Android phone requires the installation of the Google three-piece set, and the environment must be a complete overseas environment.

 

Open the Google Play store, search for the "Snapchat" application, download and install it.

 

Apple phone users need to switch to the US ID in the settings and download it in the Appstore.

 

 

Understand the platform and user characteristics

 

Snapchat is a photo sharing social application with the feature of "burn after reading". Users are mainly concentrated between 13 and 34 years old, especially popular with Generation Z and millennials.

 

According to official data, the 13-17-year-old user group accounts for 18% of the total Snapchat group, 18-24 years old accounts for 31%, 25-34 accounts for 26%, and 35 years old and above accounts for 25%.

 

This shows that most of Snapchat's user groups are curious about new things. They are more willing to find unique, interesting and creative content on the platform rather than monotonous and boring advertisements.

 

In addition, Snapchat users also show strong social attributes. They are easily influenced by their friends' opinions and are extremely sensitive to brand word-of-mouth marketing.

 

The performance of a brand on Snapchat is not only related to its own image building, but also directly affects its word-of-mouth communication among young user groups.

 

Therefore, brands need to pay more attention to the content quality and user experience on Snapchat, and win the love and trust of users by providing valuable and interesting content, thereby promoting the positive spread of word-of-mouth.

 

 

After clarifying the target customer group, the key lies in content creativity and advertising strategies.

 

In terms of content, it is necessary to create interesting and creative short videos and picture stories, and integrate Snapchat's characteristic stickers and filters to achieve personalized display and enhance attractiveness.

 

In terms of advertising strategy, you can use the BitBrowser to accurately deliver to users' Stories or KOL content to quickly increase brand exposure.

 

At the same time, BitBrowser can create multiple browser windows, which is convenient for foreign traders to carry out regional distribution for different types of accounts.

 

BitBrowser's group control function can synchronize multiple browser windows, and can code and open tabs with one click, etc., which is convenient for foreign traders to manage accounts in a unified manner.