What are the cross-border platforms in Southeast Asia?

Time: 2024-12-07 17:33 Author: BitBrowser Click:
What are the cross-border platforms in Southeast Asia?
This article focuses on Southeast Asia. Since the mid-2010s, the e-commerce market in Southeast Asia has experienced significant accelerated growth, especially driven by the COVID-19 epidemic, and has entered a new stage. Data shows that from 2016 to 2021, total e-commerce sales increased fivefold each year, an increase of up to 40%, and its share in overall retail also soared from 5% to 20%. In this new stage, consumers buy a wider variety of products online through diversified channels, prompting a profound change in the supply chain across the region to meet the expanding delivery needs. This change makes new logistics capabilities particularly important, and both existing logistics players and new entrants will gain the most benefits in this process. This article analyzes what are the cross-border e-commerce platforms in Southeast Asia? And how to maximize the use of Southeast Asian e-commerce platforms.
 

What are the cross-border e-commerce platforms in Southeast Asia?

 

Shopee

 
Launched in 2015, hopeee is a mobile-centric social-first marketplace that has become the leading e-commerce platform in Southeast Asia in just 5 years. As the first choice for many cross-border sellers, the number of Shopee stores has grown from 7 million in 2019 to 10 million in 2020. As of September last year, the number of active sellers exceeded 17 million. Currently, Shopee has the highest total downloads, the highest number of monthly active users, the most visited desktop and mobile networks, and dominates all six countries in Southeast Asia.
 

Tokopedia

 
Tokopedia is one of the largest e-commerce companies in Indonesia, accounting for 35% of the market share and providing insights into the competitive and dynamic e-commerce landscape in Southeast Asia's largest market. Tokopedia is a local e-commerce player that is more in line with the Indonesian market. The platform focuses on local sellers and specifically caters to the needs of the Indonesian market, thereby establishing a strong connection with local consumers. But Tokopedia has yet to generate a profit despite 15 years of operation. While it was reasonable to sacrifice profitability for revenue growth in the first few years, the pressure to show profits has increased as the market is saturated and growth stagnates.
 

Lazada

 
Lazada was founded with the goal of becoming the "Amazon of Southeast Asia". Since its inception, Southeast Asia's digital landscape has grown rapidly. Southeast Asia's digital economy market size is 630 million people, with an internet penetration rate of 53%. In the region, e-commerce transactions have jumped from $5.5 billion in 2015 to $7.9 billion in 2017. By 2025, the industry is expected to be worth $88.1 billion, becoming the most valuable part of Southeast Asia's internet economy. With the largest logistics and payment networks in the region, Lazada is part of the daily lives of consumers in the region, and aims to serve 300 million shoppers by 2030. Lazada has been Alibaba Group's flagship platform in Southeast Asia, supported by its world-class technology infrastructure.
 

Bukalapak

 
Bukalapak is an e-commerce marketplace in Indonesia that aims to help the country's millions of mom-and-pop kiosks go online. In 2020, Indonesia's digital consumers surged 37%, as lockdowns led more people to try new services online. Bukalapak rode this wave and saw a 130% surge in transactions in 2020. The company now serves 13.5 million SMEs and 100 million customers, and after recording significant growth in 2020, Bukalapak's CEO said Bukalapak may prepare for an IPO later in 2021.
 

Tiki

 
Tiki started out as an online bookstore specializing in Vietnamese and English books. The initial focus was on creating a reliable, customer-centric platform that offered a large selection of books at competitive prices. Tiki's commitment to quality service and customer satisfaction quickly won it a loyal following, laying the foundation for future growth. Recognizing the potential of e-commerce in Vietnam, Tiki.vn soon expanded its product range beyond books. The platform began offering electronics, home appliances, fashion, beauty products, etc. Tiki's strong logistics network, combined with its user-friendly interface and reliable customer support, has established trust and loyalty among Vietnamese consumers. Tiki's success has attracted significant investment from major players in the global and regional markets. In 2018, the company received $44 million in a Series C round of financing led by JD.com, China's leading e-commerce giant. This capital injection enables Tiki to further expand its business, enhance its logistics capabilities and improve its technology infrastructure.
 

Zalora

 
Founded in 2012, Zalora has become synonymous with fashion and lifestyle in the online space. With a user-friendly interface and a wide range of products to meet consumers' changing tastes, Zalora has tailored an expanding lineup of local and international brands for consumers in Southeast Asia. ZALORA's selection of more than 50,000 products covers all aspects of fashion, from skirts to dresses, from sneakers to loafers, from sportswear to watches, etc. In Southeast Asia, ZALORA's e-store management service assists brand partners to maximize their online coverage, oversee online stores, and expand their influence on social media channels such as TikTok through the ZALORATikTok store.
 

A must-have for e-commerce sellers—BitBrowser

 
In the e-commerce industry, sellers often adopt a multi-store account operation strategy to promote different store products on platforms such as Lazada and Shopee, in order to enter the market segment, expand the scope of advertising, disperse risks and increase revenue. This is one of the effective operation methods. However, multi-account management has risks, such as the platform's monitoring of non-natural behaviors and multiple logins with the same IP or device, which can easily trigger risk control and lead to account bans. BitBrowser can solve this problem. It can create multiple virtual browser profiles with unique fingerprints. Each file has independent cookies, caches and local storage, just like operating on different physical devices, reducing account association risks and facilitating sellers to switch flexibly between multiple platforms and stores without worrying about tracking restrictions. It also has the advantages of batch account management, proxy network configuration and RPA automation, helping sellers to efficiently manage stores, focus on operation strategy optimization and revenue improvement.