It is not easy to know how Amazon does cross-border e-commerce. Success in this field requires certain knowledge and skills. Today I will share with you the basic knowledge I have summarized about Amazon.

 

The basic knowledge necessary for novices to do Amazon

 

1. Amazon account registration

 

Amazon has two seller models: professional sellers and individual sellers. Professional sellers must register with a business license, and individual industrial and commercial households can also register. Individual sellers must register with their ID card. If you help run a business, apply for a business account; if you work part-time, apply for a personal account. The Amazon Professional Seller Plan costs $39.90 per month, while the Individual Seller Plan charges $0.99 per sale with no store rental fees.

 

2. Market analysis ability

 

Gaining a presence on Amazon requires understanding the market, including competitors, consumer needs, trends, and more. Only by analyzing the market can we better understand the needs and pain points of consumers, find suitable products, and formulate effective marketing strategies.

 

3. Five selling points: size, function, product features and benefits, use

 

It is necessary to master the use and operation process of the product, search for the same product on domestic and foreign platforms, and summarize the selling points of the product. At the same time, deeply analyze the marketing strategies and selling points of competitors, pay attention to the negative and positive comments of peers, optimize product quality and service, and improve customer satisfaction and favorability.

 

4. Focus on popular products

You need to know how to select popular products and tap potential product demands. The selection of Amazon cross-border e-commerce products is very important. You need to know which products are popular in the market and which potential product demands have not been met. Only by choosing the right product for your market can you gain a firm foothold in the competitive Amazon market.

 

5. Account association

 

Amazon stipulates that each seller can only have one account. So if two accounts are related in some way (logging in on the same device, logging in on the same network, reusing a set of registration materials, etc.), Amazon will flag them as being operated by the same person, which will flag your store banned.

 

Tools that can be used:

 

Bit fingerprint browser: Solve the problem of multi-account security login, and protect your store through virtual multi-browser environment and proxy custom configuration. And with the help of the new window synchronization function, you can have one device, open multiple windows, synchronize operations, synchronize mouse and keyboard, tabs, plug-ins, RPA technology of social media accounts, etc., greatly improving operational efficiency.

 

6. Respond to customer questions in a timely manner

 

As a shopping platform that focuses on consumer experience, Amazon requires sellers to reply to buyers' questions within 24 hours. If your store does not meet this requirement, Amazon's systems will note this and may take appropriate action.

 

7. Non-infringement

 

Amazon is very strict about protecting its property rights. Once infringement is discovered, the consequences can be very serious

 

8. Logistics

 

Amazon has more than 120 fulfillment centers around the world to store goods. The seller can choose to store the product in the Amazon warehouse in advance. When the customer places an order, Amazon will automatically assist the seller to deliver the goods, mainly for professional sellers. This is an FBA model suitable for large sellers.

 

In addition, Amazon also provides an FBM operation model, which is suitable for many small and medium sellers. These sellers choose to ship their own goods due to limitations in funding and supply channels. After the customer places an order, the seller purchases the goods and ships the goods directly to the customer through international logistics.

 

Amazon cross-border e-commerce must master comprehensive knowledge and skills, apply what they have learned, continuously improve and accumulate experience, and optimize operations. Through continuous learning and practice, gradually master the basic knowledge of Amazon cross-border e-commerce.