The development of e-commerce has led to the rise of the eBay platform. Many people see the business opportunities on the eBay platform and choose to participate. For novices, they don't know how to open a store at first. Let's analyze the eBay store management skills
1. Store settings
Pay attention to the store introduction
If you are a new seller and you have never sold anything on eBay, it is very difficult to run eBay well. This is because customers will read the introduction of each store before buying, and it is difficult to attract customers without replies and ratings.
Set a reasonable time for loading and unloading
Clients come from all over the world with different time zones. Therefore, when setting the on-and-off time for the product, the seller should ensure that the store's business hours can be browsed and purchased by buyers at different times of the day, which will help improve the customer's shopping experience.
2. Products
choose
When choosing a product, please choose home appliances first. There are many varieties of home appliances, which is a good choice for sellers who need a large number of stores in the early stage. In addition, there are fewer complaints about the quality of household appliances, and it is easier to control. However, this situation is not fixed, and sellers can choose carefully according to market conditions and their own store conditions.
Product description (optimized listing)
Title optimization
The most important thing for ebay sellers is title creation. First, you need to make the most of the 80 characters eBay has to offer, and if you plan to reuse your listing, put all relevant keywords in the title.
From the buyer's point of view, look for specific information points (brand name, template, size, color, product status) within the range that the buyer can think of, and integrate them into a smoother title.
The image is clear
When choosing photos, choose photos with exquisite atmosphere, proper lighting, and clear photos. No matter what product you offer, product photos are the first thing all buyers focus on. In addition, we provide manufacturer photos and add photos taken by ourselves so that buyers have a clearer idea of what they are buying. Also, the background of the photo will be noticed, so choose a background that is clean and simple.
3. Price
appropriate price
How does the seller determine a suitable price? First, you should do market research to see how similar products are priced and how other sellers are pricing similar products. Also consider shipping, packaging, and other costs.
4. Focus on customer experience
After the customer purchases the product, ship and mail the product as efficiently as possible. Always ready to solve customer problems and ask for feedback frequently. Store reviews can be the most helpful or harmful for selling items on eBay. Over 60% of consumers are influenced by other consumer reviews, so strive to provide the best service possible.
free shipping
Buyers like sellers who offer free shipping, packaging and fast payment options, both of which play a role in the best match algorithm, eBay said.
fast shipments
Logistics speed is often an important factor affecting customer shopping experience.
How do eBay novices manage their stores well? If the above points are done well, the sales of your store will also increase, and the conversion rate of your store will also increase.
If you want to run a store well, you need to be prepared to prevent associations. Store associations will cause great losses to sellers.
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