Who do you need to know about your target in coalition influence? It would be easier to think about everything and imagine who would buy our product in the first place. You need to organize a brainstorm, write down all your ideas, and then solve them with
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Ask yourself the following questions:
What problems does our product or service solve?
Who might be interested?
Where and how do these people spend their time?
Let's take a look at the main parameters that need to be formulated.
place of residence
In this case, everything is simple, just look at the positions allowed in the affiliate program. This target audience can come not only from the country of residence, but also from a specific region or settlement. Obviously, residents of larger cities have higher incomes and are therefore more likely to make spontaneous and emotional purchases. At the same time, in the case of limited budget, we should also consider residents in areas with lower transportation costs.
gender
Dividing the target audience by gender is the easiest criterion. Usually, promotion activities in traffic arbitrage will have a clear gender distinction. Even entire verticals are largely focused on one of the genders. For example, areas such as dating, gambling, betting, and cryptocurrencies are primarily geared toward men. Meanwhile, areas such as e-commerce, beauty, and education can attract interest from both women and men.
age
The age parameter plays a key role in determining the target audience. The interests of young people often differ from those of the older population. Younger people are more interested in games, technology and gadgets, while older people are more interested in health and self-care products. Advertisers prefer younger target audiences because they are more gullible and able to pay.
Income level
Affordability of the target audience is an often overlooked parameter because it is relatively complex to define. In fact, income levels are predictable. Income levels can vary widely depending on where you live, your age, and your interests. In most cases, we should focus on the higher income group, as they are more likely to purchase a subscription package for a dating site, make a deposit, or purchase a premium account. At the same time, some verticals also focus on low-income groups, such as microfinance institutions in the financial sector. Poor people may participate in sports betting in the hope of winning big.
Through initial brainstorming, you can reach multiple target audiences. It doesn't mean you're doing something wrong, it just means there's a possibility. In this case, it is important to identify the core target audience that we will rely on first. The rest of the audience can connect when the core target audience gets fatigued.
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