In the Russian e-commerce market, Ozon, as one of the popular platforms, provides sellers with a variety of marketing techniques to help them increase sales and win more orders. This article will focus on Ozon’s main marketing techniques and explore how to use these techniques to increase exposure and attract more buyers, thereby achieving sales growth.
 

1. Content Rating
 

Content ratings are crucial to attracting buyers and increasing the likelihood of purchase. Ozon has launched a tool called "Content Rating", which provides suggestions for filling in unnecessary attributes of products to make the content more attractive. The higher the rating, the greater the potential for the item to attract buyers. Content ratings are composed of the following four attributes: search characteristics, rich content and description, multimedia and additional characteristics. Sellers should pay attention to optimizing product cards to improve content ratings and attract more buyers.
 

2. Points evaluation
 

Product reviews are very important to attract buyers and increase purchase intention. Products with reviews are added to the shopping cart 160% more often than products without reviews. Buyers have more trust in products with reviews. The Ozon platform uses points to motivate buyers to provide reviews for products. Sellers can set up review collection by enabling automatic promotions or manually creating promotions. Products with the top ten reviews will increase their order quantity by an average of 36%.
 

3. Promotion
 

Promotions are an effective way to increase sales and attract more buyers. Ozon regularly holds promotions, and sellers can add their products to Ozon's promotions or create their own promotions. Products participating in the promotion will be displayed on the promotion page together with products from Ozon and other partners, thereby increasing exposure and appeal. Sellers can create their own promotions based on product type, duration and discount size to attract more buyers.

4. Search engine promotion
 

Search engine promotions are an important tool for influencing your product's position in search results. 80% of buyers find products through search results, so search engine promotions are crucial to increasing product exposure and attracting buyers. Sellers can improve their product's position in search results by optimizing product cards and using search engine promotion advertising campaigns. The search engine promotion tool operates on a cost-per-acquisition model, with a percentage of the item's price payable to Ozon only when the item is purchased.
 

5. Template
 

Templates are automated ad setup tools that display ads on search results, category and product cards. No matter where the product is located, the template will display the product card in the ad position of the search results. The tool operates on a CPM model, paying for every thousand impressions. By using templates, sellers can increase the exposure and click-through rate of their products.
 

6. Use a multi-login account browser
 

Bit Browser's multi-login account browser allows you to simulate different identities and log in to multiple ozon accounts while preventing detection.
 

Each created configuration browser virtualizes different browser fingerprints, including font fingerprints, hardware fingerprints, image fingerprints, etc. It can also simulate operating systems and integrates most operating systems currently on the market, such as PC computers, Apple, and Android Phone system. Choose different operating systems according to your needs. Effectively prevent some ozon e-commerce companies from using fingerprint browser technology to detect fraud, prevent robot attacks, personalize recommendations and track user activities, etc.