Amazon Prime Day, a day that e-commerce sellers can’t miss

Time: 2024-05-07 14:15 Author: 指纹浏览器管理员 Click:
Amazon Prime Day is undoubtedly an annual shopping event that excites consumers around the world. Since its debut in 2015, it has grown from a single event celebrating important company milestones to a high-profile shopping extravaganza that spans borders.
 
 

The new start of Amazon Prime Day in 2024

 
 
 
Recently, Amazon unveiled a new chapter for Prime Day in 2024. It is reported that this grand shopping carnival will come as scheduled in the enthusiastic month of July. This 48-hour shopping feast is expected to reach its peak on a weekend in July, when consumers will be immersed in the endless joy of shopping.
 
 

What is Amazon Prime Day?

 
Amazon Prime Day is Amazon Member Day, in other words, it is a promotional day on the Amazon platform. You can understand it as Alibaba’s Double 11. It was launched by Amazon on July 15, 2015 and is held exclusively for prime members. Due to the booming sales of the global shopping festival, Amazon extended the event from one day to one week, but still focused on one day of the week (prime day) as the main flash sale. On this day, Amazon will provide Prime members with promotions, flash sales, and discounts, with discounts even greater than Black Friday. Sellers can also increase traffic and sales several times normal on this day.
 
 

Amazon Prime Day changes and adjustments

 
Although Amazon officially only holds Prime Day once a year, the company has been actively exploring ways to innovate and strive to bring more surprises to consumers. In recent years, in addition to the traditional Prime Day in July, Amazon has also launched Black Friday promotions in October and created a new shopping festival this spring. These attempts all demonstrate Amazon’s commitment to creating diversity for consumers. Strong determination for the shopping experience.
 
 

Various offers on Amazon Prime Day

 
 
 
Although Amazon Prime Day is not a site-wide promotion, during the event, you will be pleasantly surprised to find that there are rich hidden treasures of discounts in almost all product categories. From daily necessities to high-end technology products, from fashion clothing to home decoration, many selected products will be presented to you at very attractive prices, but please note that you can only enjoy these exclusive offers by becoming a Prime member .
 
 

A grand dance party attended by many retailers

 
The influence of Amazon Prime Day has far exceeded its own platform. Many competitors, such as Best Buy, Walmart, Target, etc., have chosen to hold their own promotions during this period to compete with Amazon. At the same time, many small businesses and independent brands also took the opportunity to launch special products and promotions, providing consumers with more choices.
 
 

Comparison of features between Amazon Prime Day and Black Friday

 
Amazon Prime Day and Black Friday have their own charms. The former focuses more on Amazon's own products and technology products, making it a paradise for technology enthusiasts; while the latter covers a wider range of products, including almost all product categories, making it an excellent time for home shopping. Which shopping festival to choose depends entirely on your shopping needs and preferences.
 
 

New changes to Amazon Prime membership in 2024

 
 
 
Regarding Amazon Prime membership in 2024, Amazon has also launched a new policy. Currently, the monthly fee for Prime membership is US$14.99. If you choose annual payment, you can enjoy a preferential price of US$139. In addition, Amazon offers more affordable membership programs such as Prime Student and Prime Access for eligible students and low-income families. These policies are designed to allow more people to enjoy the exclusive benefits and services of Prime members.
 
 

How do sellers participate in Amazon Prime Day?

 
1. Discount requirements: At least 20% off based on the lowest price within 30 days, and must be the lowest price within 90 days. In other words, if the lowest selling price within 30 days is $30, then it can only sell for $24 on Prime Day; but if it has been sold for $22 on a certain day within 90 days, then the price on the event day cannot exceed At $22, that’s double the limit.
 
2. Product review requirements: The product review score must be at least 3 points or above. While some new and exotic products or products of very low value may have low ratings, the demand is high, so even if they have a low rating, you still have the opportunity to participate in the event.
 
3. Inventory requirements: To have sufficient inventory, the flash sale time will last for 6 hours, and the inventory quantity of the flash sale must enter the Amazon FBA warehouse before June 20.
 
4. Picture requirements: Pictures must comply with the regulations (please pay special attention if the main picture is not on a white background).
 
5. Application channels: All applications must be made through the backend Lightning deal. Applications will no longer be applied through manual channels. All applications shall be screened through machine big data.
 
 

How to make huge sales on Amazon Prime Day?


 
 
 
If you want to get more traffic on Amazon Prime Day, you can consider which of your best products will be more successful in flash sales, run flash sales and on-site ads on these products, increase short-term sales rates, and improve their recommendations to report for Prime Day flash sales. opportunities, or use BitBrowser to open multiple stores. Using multiple stores will increase the chance of being recommended, giving sellers more opportunities to be recommended. In most cases, opening more Amazon stores will have the risk of being banned from the Amazon platform. It will detect the seller's cookies, device information, geolocation API, language and WebRTC and other information to determine whether you are using multiple Amazon accounts at the same time. BitBrowser can simulate this information to avoid multiple account detection, thereby preventing the occurrence of bans. , using multiple accounts can increase your market share and give you an advantage in Amazon Prime Day.
 
 

  Summarize:

 
For e-commerce sellers, Amazon’s Prime Day sale is not only a shopping carnival, but also a rare opportunity to make gold. Amazon Prime Day provides sellers with huge traffic. During the event, Amazon’s entire site’s traffic They are all very large, and products that have not participated in the event can still enjoy traffic through on-site promotion. It is undoubtedly a prime time that sellers cannot miss. Use BitBrowser to open more windows during Amazon’s Prime Day. You will undoubtedly get more information during Amazon’s Prime Day. Many revenue opportunities.