Since Instagram launched the Reels feature, the competition between it and TikTok has become a hot topic in the Internet field. With the booming development of Instagram Reels advertising business, the competition has become more and more fierce. So, in terms of advertising effectiveness, which side has the advantage? A well-known advertising creative platform carefully planned an experiment to reveal the answer to us, and the result may surprise you!

 

 

The team is full of curiosity and speculation about this competition. Most PPC experts and social media managers feel that TikTok will stand out in this competition of advertising effectiveness with its strong user interaction ability and rapid growth potential. However, the final result of the experiment may completely overturn this preconceived view.

 

 

 

In order to ensure the fairness and accuracy of the experimental results, the team implemented exactly the same advertising strategy on the two platforms. They selected the same time period (September 14 to October 5, 2021), released the same product advertising videos with a duration of 15 seconds, and set the same key parameters such as advertising goals, copywriting, budget, total expenditure and geographic location. Not only that, they also set a custom display frequency cap to prevent advertising fatigue from interfering with the experimental results.

 

This experiment specifically targeted the user groups aged 25 to 44 who are interested in education, technology or applications, aiming to reveal the difference in advertising effectiveness between the two platforms through the comparison of this market segment.

 

 

Surprisingly, Instagram Reels has excellent performance in multiple key indicators and successfully defeated TikTok. The specific situation is as follows:

 

Reach and exposure: Instagram Reels reached as many as 389,298 users and received 604,350 impressions; while TikTok only reached 199,477 users and had 228,537 exposures. Moreover, the cost per 1,000 people reached by Reels is much lower than that of TikTok, at $2.60 and $5.03 respectively.

 

Clicks: Although the click-through rates of both platforms are relatively low (both 0.01%), the clicks of Instagram Reels (36) are slightly higher than those of TikTok (28).

 

Cost-effectiveness: From a cost perspective, the CPC (cost per click) and CPM (cost per thousand impressions) of Instagram Reels are $28.08 and $1.67 respectively, both lower than TikTok's $35.72 and $4.38.

 

 

 

Although TikTok has shown amazing growth worldwide, Instagram Reels performs better in specific user groups. This may be related to the age distribution of Instagram's user groups and the characteristics of the platform itself. According to relevant data, the age of Instagram users is mainly concentrated in the 25-34 age range, which is highly consistent with the target audience of this experiment.

 

In addition, content strategy is also a key factor affecting advertising effectiveness. Although the same advertising video was used in this experiment, in actual operation, customized content creation based on the characteristics of the platform and the preferences of the audience can usually achieve more ideal results.

 

 

For sellers, the most comprehensive solution is undoubtedly to use multiple accounts to cover two marketing methods at the same time. By using multiple accounts, sellers can cover more user groups and achieve better marketing results. However, on TikTok and Instagram, it should be noted that this multi-store operation model is prone to account closure. The root cause is that the two platforms have extremely strict management of the association between accounts.

 

Among them, there is a monitoring method, which is to identify and track individual users by analyzing browser fingerprints. The platform can determine whether there are multiple accounts operating on the same device or network by comparing browser fingerprints. If similar or identical fingerprints are detected on multiple accounts, this may mean that these accounts are managed by the same person. As long as the platform determines that these accounts are related, they may be banned.

 

Faced with such a difficult problem, the BitBrowser provides cross-border sellers with a solution to the problem of multi-account operation and account association ban. This tool has unique technology that allows each TikTok and Instagram account to run in an isolated environment, and each environment has a unique browser fingerprint.

 

 

 

Account isolation: BitBrowser can create an independent browser environment for each account, each with its own storage space, cache and cookies. At the same time, it also allows merchants to configure and manage different proxy networks for each TikTok or Instagram account to ensure that each account has an independent IP address. In this way, it can ensure that the activities of different accounts do not interfere with each other and effectively avoid the risk of association between accounts.

 

Avoid tracking: BitBrowser can modify browser fingerprints, covering operating systems, screen resolutions, Canvas fingerprints, WebRTC and other browser attributes, effectively avoiding being tracked by browser fingerprint technology, and making each account look like it comes from a different user.

 

Improve operational efficiency: With BitBrowser, sellers can easily switch between different accounts. Its RPA automation function can simulate human behavior in various online tasks, such as liking videos, posting comments, replying to comments and other interactive operations on TikTok, greatly improving operational efficiency.

 

 

Based on the above, the results of this experiment show that Instagram Reels is better than TikTok in terms of advertising effect when targeting user groups aged 25 to 44 who are interested in education, technology or applications. However, this does not mean that TikTok is inferior to Instagram Reels in any case. Different advertising categories, target audiences and delivery strategies may affect the final results.

 

Therefore, for advertisers, the most important thing is to find the advertising platform that best suits their own brand through continuous testing and optimization. Whether it is TikTok, Instagram Reels or other social media platforms, there is a chance to become a powerful booster for your brand communication. The key lies in how to accurately target the target audience, create high-quality content, and continuously optimize the delivery strategy. Sellers can open multiple accounts through BitBrowser to select better users, and can use the software's automation and group control functions to increase marketing sales. Now download BitBrowser to experience the convenient functions for free immediately. Register and give away 10 permanent free accounts. Click to get it.