When advertising on Facebook, managing multiple accounts faces many challenges, and making full use of Facebook Business Manager (BM) is the key to improving work efficiency and ease of operation. The following are new reconstruction and optimization suggestions for this process:

 

A deep understanding of the architecture of BM is the foundation for efficient management of multiple accounts. BM has built a hierarchical management system. At the top is the business management platform account, and below it can be associated with many advertising accounts (i.e. sub-accounts). Each advertising account operates independently and has its own budget allocation and audience targeting and other strategic settings. Such an architecture effectively guarantees the flexibility of management and also realizes the clear division of data.

 

If you have not yet set up a BM top-level account, you should take action to create it immediately. Through the official Facebook advertising interface, navigate to the "Business Management" entrance and strictly follow the instructions to complete the account settings. Then, migrate the existing advertising account to the newly created BM, or directly create a new advertising account within BM. Make sure that the information of the top-level account is accurate, so as to lay a solid foundation for subsequent management work.

 

BM provides a clear sub-account management interface, allowing users to easily add, edit and monitor each advertising account. In the "Account" section of the BM homepage, click the "Add New Advertising Account" button to quickly complete the integration of the new account. After that, all sub-accounts will be displayed in a centralized manner, which is convenient for quick switching and unified management. In addition, with the help of BM's batch operation function, management efficiency can be further improved.

 

In order to ensure account security and optimize team collaboration, BM supports extremely detailed permissions and role allocation. In the "Employees" module under "Business Settings", team members can be invited to join BM and given different access rights and roles according to their respective responsibilities. For example, advertising operators can be given the authority to create and manage advertising campaigns, while financial auditors may only be allowed to view reports and approve expenditures.

 

In order to further improve the fluency of multi-account management, you can consider using multi-browser management tools such as BitBrowser in combination. BitBrowser can create multiple independent browser environments, each of which can log in to Facebook accounts independently, effectively avoiding the tediousness of switching between accounts. This not only speeds up the operation process, but also reduces the security risks caused by frequent login and logout.

 

In summary, by deeply understanding the architecture of BM, carefully setting up top-level accounts, efficiently managing sub-accounts, accurately configuring permissions and roles, and using auxiliary tools such as BitBrowser, you can calmly deal with the challenges of multi-account management in Facebook advertising, and greatly improve work efficiency and delivery results.