In the past two years, the trend of social e-commerce has become more and more obvious. Many cross-border e-commerce companies have registered and operated their own overseas social platforms. With the advent of the 5G era, social e-commerce will become more obvious. As a well-known overseas social platform with more than 1 billion users, Instagram has been sought after by people across borders in recent years.

 

However, many individuals and businesses who have registered Instagram accounts are not very familiar with account operations. How should Instagram accounts be operated in 2023 to gain followers and promote?

 

Instagram/ins operation skills

 

1. Clear your account direction

 

Before starting your account, it is important that you know what your ID is for! It determines the future direction of our content and fan base. Taking the pet products industry as an example, more than 80% of the content is at least related to pets. If you need quick, eye-catching material to share animal stories from mainstream North American media, you can post in the accounts of other major pet bloggers to find inspiration for material related to pet animals, a more vertical platform will make it faster Tag and tweet to people interested in this category.

 

2. Improve your profile

 

Followers are likely to click on your Page after seeing your posts. The quality of your profile is the first impression you make on your fans, especially your avatar. Make sure your profile picture is relevant to the brand you want to run.

 

3. Interesting content

 

In the long run, updating high-quality content in a timely manner is more valuable than updating low-quality, boring content every day. High quality includes image clarity, image content and relevance, more active and interactive copywriting.

 

4. Use Trending Tags

 

Learning to use Instagram trending hashtags is very important when sharing content on Instagram.

 

Instagram’s unique tagging feature allows you to tag people and brands when you post, and when you tag a brand using the hashtag feature, its followers may find your post on the hashtag and follow you.

 

5. Multiple ins account matrix operations

 

The theme of the account should be unified. It is recommended not to post various topics with one account, which is very troublesome. If there are multiple topics, you can operate multiple accounts. Title copy: Combined with hot spots, it can arouse the curiosity of the audience through interaction. Some sellers may think what to do if their accounts are linked, but in fact, this problem is easy to solve. Using Bit Fingerprint Browser, you can operate ins accounts in a multi-account matrix in a safe environment. In the early stage, you can also use the RPA automation capability of the BitBrowser to maintain the ins account, free your hands and improve operational efficiency.

 

6. Use Instagram Stories

 

There are many uses for Instagram Stories. We recommend that you use this feature more frequently. Especially if your account has more than 10,000 followers, you can start adding hyperlinks to your stories. This is a great way to drive more traffic and generate more business from Instagram.

 

Additionally, you can create polls on Instagram Stories to learn specific information about your followers (such as what kind of content they like), learn what they like, and increase interaction and engagement. Using this feature in new posts is also a great strategy to increase user engagement.

 

7. Actively interact with fans

 

Instagram has a very important indicator: interaction rate (likes + comments) / number of followers. The more you interact with users, the easier it is to get recommendations from the system.

 

8. Encourage users to follow you

 

People will see your posts and like and comment if they are interested, but not everyone follows you. At this time, if you add "follow and share" or "share with your friends if you like it" in the title, foreign users will follow you if they are interested.

 

9. Patience

 

There are basically certain rules to how social media works, and your followers are active and growing.