We all know that Amazon's competition is becoming more and more fierce now, and the entire market is becoming more and more red sea. As a result, many Amazon sellers worry about whether they can survive and make a profit in the red ocean. That’s the problem, and that’s why listing optimization is so important in your operations. So how to optimize your Amazon listing?

 

To create a great Amazon product, you need all four elements: title, 5-point description, keywords, and photo. Generally speaking, when a product first appears in the store, sales are usually slow, but sellers cannot ignore it, and sellers can check the click volume and conversion rate of the product through the background. From the number of clicks, you can see the status of the main picture, title and price. From the conversion rate, you can see the status of the five-point description and pictures. Use data as an aid. Once the data is not ideal, optimization must be put on the agenda.

 

1. Title

 

The key elements of a good title usually include core keywords + trademarks + selling points + product features.

 

1. Do not use other people's brands in the title, not only is it useless, but there is also a risk of infringement;

 

2. The first letter of each word must be capitalized;

 

3. Put highly relevant keywords at the front. For example, the product has many functions, and convenience is the highlight, so you can write portable at the front;

 

4. Don't pile up too many words. If your title is too messy, it will not only reduce your search rate, but also make it difficult for customers to buy the product when they search for it;

 

5. It is forbidden to include an email address or phone number in the title to include information such as price, shipping cost, seller, etc.;

 

6. Special symbols (®, !, *, £, ?, %, quotation marks, ellipsis, etc.) are prohibited.

 

2. Product pictures

 

In order to successfully optimize Amazon listing images, you first need to understand what Amazon’s requirements for product images are:

 

1. The image formats are TIFF, JPEG, GIF and PNG.

 

2. The picture shall not be a drawing, illustration or icon of the product;

 

3. The picture must not contain other items that may be misleading.

 

4. The background color of the picture is pure white;

 

5. The product should occupy 85% of the picture.

 

Three or five descriptions

 

The five-point description is the place to further explain the features and benefits of the product, second only to the title in the overall list. Amazon shoppers find products on Amazon based on keywords in the title, and are drawn to the product’s main image to proceed to the product listing detail page. Buyers need to know more about the functions and characteristics of the product, and further decide whether it is the product they want, and the five points are used to stabilize the buyer's mentality.

 

4. Keywords

 

Targeting ads match keywords included in the campaign with shoppers' search terms on Amazon.com. When shoppers search using words or terms related to your marketing campaign, your ad may appear on the first page of search results, at the top of the page, on the right side of the page, at the bottom of the page, or on your desktop. Appears in phone and tablet apps.

 

The most important thing about optimizing listing is that when describing a product, it is first necessary to clarify why customers buy the product. Next, we will elaborate on this point, the more detailed, the more professional. When customers see a product, they are more likely to think it is a good product and buy it. In short, a clear core customer need.

 

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