Today, when more and more sellers are beginning to expand Amazon channels, multi-account operation and avoiding account correlation seem to be a topic that cannot be avoided.

 

Amazon's principles

 

Regarding this issue, we first advocate that sellers should not open multiple seller accounts on the same site of Amazon. Because, unlike eBay, Amazon is a channel where single items are king. Amazon attaches great importance to the seller's shopping experience and does not allow sellers to re-distribute the same products. Amazon's rules tend to show the same product only once on the platform, and hijacking is actually based on this idea. In order to ensure fair competition among sellers and provide customers with the best quality products, Amazon’s page does not emphasize the concept of a store, but focuses on products, that is, “emphasis on products rather than stores”. There may be many in the same product overview page. sellers. Amazon hopes that the competition among sellers will focus on the improvement of SKU itself, the improvement of service quality and the shaping of brand. Therefore, as long as there are good products, good after-sales services, good brands, and good logistics, one account is enough!

 

Due to various reasons, sellers still use multiple accounts on the Amazon platform, especially Chinese sellers. So how to minimize the possibility of correlation between multiple accounts has become one of the most concerned issues for Chinese sellers.

 

First of all, we need to be clear about the concept of account: the Amazon channel will obtain relevant information about the seller's computer through technical means, and determine whether multiple accounts are operated by the same seller by matching a large number of relevant elements. And the key is: the Amazon account is irreversible!

 

Account-related risks

 

If the Amazon accounts on the same site are related and the products sold overlap, then all listings of one of the accounts will be forcibly removed.

 

For the related multiple accounts, if one of them is removed from the sales authority, the other accounts will be affected accordingly, and the sales authority will also be removed together.

 

If the relevant account is closed, you will not be able to register a new Amazon account.

 

How to identify account related

 

Amazon will judge whether it is relevant from the following factors:

 

1. Software elements:

 

IP address, that is, the external network IP of the computer.

 

The so-called browser "fingerprint", that is, the harmless data collected by the seller through JavaScript to operate the browser. Such as plug-ins, fonts, operating system, time zone, typing speed, typing method, screen resolution and even HTTP protocol fields and so on. The integration of these trivial information forms a "digital fingerprint" to determine whether the same user is operating.

 

Cookies information. That is, when browsing the webpage, the web server stores some data locally, including ID, password, content on the webpage, and residence time, etc.

 

Loading of Flash objects and mail images.

 

Personal and business information of various accounts: such as name, email address, address, phone number, credit card, EIN, SSN or VAT, etc.

 

Collection account number, P card, Bank of America card, World first, etc.

 

2. Hardware elements

 

Generally refers to the MAC address of the network card and router.

 

Account prevention method

 

The following are some conventional methods for anti-correlation:

 

* Organize the browser and all its plug-ins.

 

*Switch IP or use VPN. Make sure that the time zone, date, language, etc. in the computer are the same as those of the VPN.

 

*Completely organizes browser cookies.

 

*Organizes Flash objects in Adobe Flash Player.

 

*The mail loading function of the mailbox is not used.

 

*Replace the network card to ensure that the MAC address is not repeated.

 

All in all, the basic idea of anti-correlation is:

 

First: Ensure that the operation of the account and the individuals who operate the account should be different people in different places.

 

Second: try to ensure that the hardware is new.

 

Third: Regarding the SKUs on the old account that has problems, don’t put them all on the new account at once, you must ensure

 

A certain proportion of new products.

 

Fourth: For sellers whose accounts, channels, and team structure already have a certain degree of complexity, it is recommended that sellers use more professional third-party cloud management tools to manage Amazon’s multiple accounts, and through the SaaS system, it is completely eliminated due to factors such as digital fingerprints and hardware. The resulting account is related, and the seller's operating efficiency is improved to the greatest extent, and the seller's labor cost is reduced.

 

All in all, in the face of the problem of account association, if we want to log in more than one account, we can use the multi-login account browser bit browser to virtualize fingerprints, and use different proxy information to generate clean fingerprint information. Of course, this comes from the proxy It is recommended to set one account for one window, one account for one IP setting, and do not log out the user name and password of the account when using the multi-login account bit browser in the later stage, otherwise the account will be detected if you accidentally operate the next time you log in. The gain outweighs the gain, and Bitbrowser with multiple login accounts can continuously simulate the login fingerprint environment of the account to keep the purity of the fingerprint and the cleanliness of the fingerprint. The role of preventing account association and identification.