By building an audience through virtual browser accounts, you can lay the groundwork for remarketing, and creating remarketing lists will help you find similar audiences in the future. Additionally, audiences that have been created and saved need to be checked for intersection, and audience information can also be shared with other accounts.
 

Here are some tips for successfully launching Facebook ad targeting:
 

Create and set up campaign-specific audiences in a separate section. Select Audiences in the Resources section, and you'll be taken to a special section where you can fully configure and use audiences specific to that series. In this section, you can perform detailed analysis, filter, create new audiences and view old dual interests.

Expand your targeting options with the Facebook pixel. The Facebook pixel tracks who visits your site and their behavior, and can help you:
 

Find potential customers who have the same or similar behavior patterns as users who perform the target action (such as purchasing an item);
 

Launch remarketing campaigns to reach users who are interested in your products or services;
 

Create custom audiences that include people who have already visited your website and taken a specific action, such as adding to a shopping cart.
 

Pay attention to Facebook advertising algorithm training. Once you've launched your campaign, don't make major changes to your targeting settings within the first week. This is because the Facebook algorithm is trained in the first week after the ad starts and looks for the best budget, impressions and conversion rate. Once an ad has been activated, major modifications cannot be made during this time. If you do need to make important changes, it is recommended to create a new activity.

When setting your target audience, avoid adding too many different POIs to the same group. Keep the number of interests within each audience to 5-6, and don't put five interests from different subject areas into the same group. Too many different points of interest can interfere with algorithm learning, resulting in poor ad operations. It is also difficult to determine which points of interest bring better results.
 

Budget optimization is very important. By properly optimizing your campaign budget, the system will tend to prioritize showing more effective ad groups. Therefore, it makes more sense to set a budget independently for a daily budget than for the entire duration. Campaign budgets are set at the overall campaign level, not at the individual ad level. Doing so avoids limiting the ad operation cycle, thereby maintaining the consistency and stability of the algorithm. By setting a daily budget, the algorithm will be better able to adapt to the right target demographic and find the best delivery strategy.
 

Auction Principles
 

Please note that targeted advertising on Facebook will compete with other advertising aimed at the same target group. Facebook uses an auction principle to determine which ads will receive exposure. For this, it's important to understand how promotions work and what factors affect them. The auction considers the following parameters: bid, audience attributes, frequency of likely interactions, and an overall quality assessment of creative, landing page, and text. Based on the above parameters and user feedback data, the algorithm tries to predict the reaction of a specific user to a specific advertising content, and ranks it according to the way it finds the most effective and interesting.
 

avoid self-competition
 

To avoid competing with other ads of your own on the Facebook platform, you should always check if there are any crossovers with your target audience. In the same advertising account, advertising campaigns targeting similar target groups cannot be run at the same time, as this will lead to a decrease in performance indicators. You can read more about how to use intersections and information about them.
 

use a virtual browser
 

The virtual browser can help sellers realize the security management of social accounts, and at the same time provide a variety of tools to help users improve the efficiency of advertising and save operating costs.