How to run Facebook ads in 2025? Ideas

In the fiercely competitive digital marketing field, Facebook ads have become the core tool for vertical promotion such as Nutra (health products) and Tovarka (e-commerce) with their precise audience targeting and diverse advertising formats. This article will deeply analyze key links such as advertising strategies, budget settings, bidding techniques, and recommend practical tools for efficient management of multiple accounts to help you improve advertising effectiveness and operational efficiency.

1. Advertising flooding strategy: balancing testing and effectiveness

The success of Facebook advertising is inseparable from reasonable strategy selection. The three common strategies include:

1-1-1 strategy: single company, single ad group, single ad. Suitable for initial testing of materials or audiences, low cost and easy to analyze data.

1-3-1 strategy: single company, 3 ad groups (1 ad per group). By comparing the effects of different audiences or placements horizontally, quickly screen high-conversion combinations.

1-1-3 strategy: single company, single ad group, 3 ads. Used to test the same audience's response to different creatives and optimize click-through rate and conversion rate.

Operational suggestions: Regularly rotate strategy tests to avoid relying on a single model. For example, use 1-1-1 to verify the effectiveness of the material in the early stage, and expand the audience coverage through 1-3-1 in the later stage.

2. Budget allocation: fine-grained cost control

Campaign Budget

Applicable scenarios: single ad group or promotion activities that require overall cost control.

Setting method: Enable "AdvantageCampaignBudget" and select "Daily Budget" or "Lifecycle Total Budget". For example, the total budget is suitable for short-term promotional activities, and the daily budget is suitable for long-term stable delivery.

Ad Set Budget

Advantage: Flexibly allocate budget to different ad groups, giving priority to high conversion units.

Skills: Combined with the "delivery by plan" function, concentrate delivery during user active hours (such as evening) to improve advertising efficiency.

Note: Budget allocation needs to be adjusted dynamically. It is recommended to test with a small amount (such as $20/day) in the early stage, and gradually optimize according to CTR (click-through rate) and ROAS (return on advertising expenditure).

3. Bidding strategy: balance cost and traffic acquisition

Facebook provides two core bidding modes:

Cost per result target (CostperResultGoal)

Set the target conversion cost (such as $5/potential customer), and the system automatically optimizes the delivery to approach this value.

BidCap

Manually set the maximum bid to avoid cost overruns due to fierce competition. For example, after setting a 3-cap limit, the actual cost may drop to 1.5.

Suggestion: Newbies should give priority to "automatic bidding" and try manual strategies after accumulating data. If you pursue stable conversions, you can use a combination of the two modes.

4. Ad set settings: precise positioning and data tracking

Audience targeting

Basic parameters: country, age, gender, language (such as separate settings for users in non-English countries).

Advanced skills: Use "detailed targeting" to lock interest tags (such as "cryptocurrency investors"), or upload custom audiences (such as website visitors) to improve relevance.

Facebook pixel installation

Function: Track user behavior (such as page browsing, form submission), optimize advertising attribution model.

Operation: Create a pixel in the ad group settings, bind it to the thank you page or landing page, and ensure accurate data feedback.

5. Optimize advertising materials: Improve click-through and conversion rates

Creative forms

Images/videos: High-definition materials (1200×628 pixels) are preferred, and the video duration is controlled within 15-30 seconds.

Carousel ads: Display multiple products, suitable for e-commerce promotions.

Copy and CTA

Title: Highlight the core selling point (such as "Limited time discount 50%").

Call to action: Use clear instructions such as "Buy now" and "Get discount".

Avoid pit guide: Avoid mixing pictures and video materials in the same ad group, which is easy to trigger review delays or rejections.

6. Efficient management of multiple accounts: Bitbrowser is recommended

For practitioners who operate multiple Facebook advertising accounts at the same time, account association risks and efficiency bottlenecks are two major problems. BitBrowser has become an essential tool for overseas marketing with the following features:

Independent environment isolation

Create an independent browser fingerprint for each account (including Cookies, IP, time zone) to completely prevent platform detection association.

Automated operation

Support RPA process automation, batch execution of repetitive tasks such as ad upload and data capture, and improve efficiency by 10 times.

Team collaboration and authority management

Support multi-role decentralized operations (such as administrators and editors), real-time synchronization of cloud data to avoid information leakage.

Specialized scenarios for advertising

Pre-set platform adaptation environments such as Facebook and Instagram, one-click binding of proxy IP, and ensure the stability of advertising accounts.

Case: A cross-border e-commerce team manages 20 advertising accounts through BitBrowser, realizes simultaneous delivery of materials and data aggregation, and increases ROAS by 35%.

Summary:

The success or failure of Facebook advertising depends on the coordination of strategies, data and tools. From precise positioning to material optimization, from budget allocation to multi-account management, each link requires refined operation. The anti-correlation technology and automation functions of BitBrowser provide advertisers with a safe and efficient full-link solution. Optimize your advertising strategy immediately, use professional tools, and seize the traffic dividend!