In the wave of e-commerce going global, how to break through bottlenecks and open up overseas markets has become the focus of small and medium-sized businesses. As a global advertising giant, Meta has a huge user base and a diverse product matrix, providing a broad marketing space for small and medium-sized businesses. However, how to correctly utilize the Meta platform to achieve rapid brand promotion is still an urgent problem to be solved.

 

 

 

 

Meta, formerly known as Facebook, is a technology giant headquartered in Menlo Park, California, focusing on social network services, virtual reality and the Metaverse. Since it was founded by Mark Zuckerberg in 2004, the company has continued to grow and own well-known social software such as Facebook, Instagram and WhatsApp. In 2021, Facebook changed its name to Meta to further expand its business territory. Meta has made significant progress in the field of games and artificial intelligence, acquiring multiple game developers and launching a beta version of the chatbot Meta AI. At the same time, the company is also exploring new business models and plans to launch ad-free paid versions of Instagram or Facebook. Meta has been listed on various authoritative lists many times, such as Forbes Global Blockchain Top 50 and Hurun Global 500. As of the beginning of 2024, Meta's total market value has reached 5.9 trillion yuan, demonstrating its strong market position and influence.

 

 

 

 

 

Facebook is an online social media and social network service application owned by Meta. It is also the social application with the largest user base in the world so far. The Facebook homepage has News Feed, a continuously updated list of posts from your friends, groups, and Pages you follow. All functions can be viewed on the menu interface. Its Stories are similar to Snapchat, allowing you to share short videos or photos and be visible within 24 hours. Users can also discover videos and shows through Watch Video. Shop serves as an online storefront for users to browse, explore and purchase products. Merchants can use customized collections and design tools to showcase curated products and brand, creating a seamless shopping experience.

 

 

 

User data shows that Facebook user penetration is slowing down, and Reels is developing to attract young users. As of March 22, its MAU reached 2.96 billion, a year-on-year increase of 1.7%; DAU reached 1.98 billion, a year-on-year increase of 2.6%. The number of monthly active users in North America was 266 million, a year-on-year increase of 1.9%; the number of monthly active users in Europe was 410 million, a year-on-year decrease of 3.6%; the number of monthly active users in the Asia-Pacific region was 1.31 billion, a year-on-year increase of 2.7%; the number of monthly active users in other regions was 970 million , a year-on-year increase of 2.3%. The number of users in Europe began to grow negatively on January 22. On March 22, the proportion of monthly active users in Europe dropped from 15.1% in 3Q20 to 13.8%. The Asia-Pacific region grew rapidly, and the proportion of monthly active users increased from 42.6% to 44.4%. Typical countries There is Vietnam and so on.

 

 

 

 

Instagram is a photo and video sharing social network platform launched in 2010. Instagram is a graphic social software with 7 major functions, including Features, Reels, Stories, Messenger, Video, Shopping and Explore. In Features, users can create pictures/videos with the latest filters. Reels can record and edit short 60-second videos. Stories lets you share short videos or photos that are viewable within 24 hours. In Messenger, you can interact with friends and support sending works shot by Meta. Users can also use Video to watch videos or initiate live broadcasts on Meta. Live broadcast replays will be displayed on the "Video" tab on the homepage. When followers share Live, their avatars will be displayed at the top of the feed. Shop has multiple ways to enter and view items through Feed, Discover, and more. In the Explore interface, Instagram will display recommended content based on posts that users follow and like.

 

 

 

Instagram user data is stable, with approximately 1.2 billion monthly active users and approximately 900 million daily active users. Users mainly come from developing countries with large populations, with rapid growth in Southeast Asia, Africa and other places.

 

 

 

 

Messenger is an instant messaging application and platform for sending messages and exchanging photos, videos, stickers, audio and files, and supports voice and video calls. Messenger also supports chat using Facebook, Instagram, Portal and Oculus. Messenger Rooms is a video chat feature that allows chatting with up to 50 people, similar to Zoom. Messenger can also publish Stories (Messenger Day), which are similar to those in Facebook and Meta. After adding photos and videos to Stories, they can be shared to Messenger and Facebook at the same time. The shared content will disappear from Stories after 24 hours.

 

 

 

Messenger has a certain number of users, and its monthly and daily active users are unknown. The user base is widely distributed, including not only developed countries but also developing countries. The number of global active users of Messenger is facing a decline, but the number of active users of WhatsApp, another communication software owned by Meta, still maintains steady growth.

 

 

 

 

WhatsApp Messenger (WhatsApp) is a software focused on communication experience. It has similar functions to Messenger but is more streamlined. It allows users to send text voice messages, make voice and video calls, share images, documents, user locations and other content. Share messages, photos and videos with up to 256 contacts at once.

 

 

 

Currently, WhatsApp has about 2 billion monthly active users and is the most popular social application in the world after Facebook. In some countries in Europe, South America, Southeast Asia and other regions, it has become the social application of choice for users, surpassing Facebook. Moreover, its enterprise version application WhatsApp Business has also become a popular application for small and medium-sized businesses to connect with users.

 

 

 

First, with the help of AI technology, Meta is fully entering the era of smarter, more efficient and more personalized advertising;

 

Second, China’s overseas advertising continues to accelerate. Meta’s AI advertising products meet the increasingly complex overseas advertising needs of Chinese brands and become an important engine for Chinese brands to go global.

 

Third, it has a solid enough user base. In Meta’s entire social media platform matrix, the total number of monthly active users of Facebook, Instagram, Messenger, and WhatsApp has reached nearly 3.9 billion.

 

Looking to the future, as Meta continues to increase investment in the AI ​​field, and empowered by the constantly improving Meta AI advertising products, more Chinese overseas brands will quickly go global.

 

The Meta platform undoubtedly provides a good platform for overseas marketers, but at the same time, the correct use and management of Meta accounts is also a key link to achieve effective promotion. The use of bitbrowser tools can effectively avoid associated risks caused by IP or device switching.

 

 

When managing multiple Meta accounts, especially in the fields of social media marketing and cross-border e-commerce, you often encounter the risk of account bans and suspensions. The reason is that Meta's algorithms can detect and flag abnormal behavior, such as logging into multiple accounts from the same device. At this time, Bit Browser can show its talents and can greatly reduce the risk of account deactivation. Its functions are as follows:

 

 

Customizable browser fingerprint: BitBrowser provides a highly customizable browser fingerprint, covering user agent (User-Agent), screen resolution, fonts, plug-ins and other elements. These are the key elements used by Meta to judge user behavior. By changing these fingerprints, BitBrowser can make each account appear to be operated by a different user and avoid correlation between multiple accounts.

 

 

 

Multi-account management optimization: BitBrowser provides a centralized platform to facilitate the management of all accounts. You can easily manage different Instagram accounts, monitor the status of each account, and implement batch operations. This centralized management model improves efficiency and reduces account risks caused by operational errors.

 

 

RPA automation function: BitBrowser’s RPA automation function can simulate the behavior of real users and automatically perform daily account maintenance operations on Instagram, Facebook and other platforms, such as likes, comments and follows, helping users improve efficiency while reducing errors caused by abnormalities. Account risks caused by behavior.

 

 

The advantage of using BitBrowser is that it provides a seemingly independent operating environment for each Meta account you manage. This not only enhances operational security but also makes account management more efficient. Click to register BitBrowser now and enjoy safe and convenient account matrix management services.

 

 

 

In short, the Meta platform provides unlimited possibilities for e-commerce companies to go overseas, but only by using it rationally and combining it with tools like BitBrowser can risks be better reduced and efficiency improved. Let us explore the secrets of the Meta platform together and help small and medium-sized businesses achieve greater success in overseas markets.

 

 

 

A: Usually there are two situations when advertisements cannot be launched. One is that the audience size is too small and the audience has been fully covered; the other is that the bid is too low, that is, the bid is too low. For example, the current market price of apples is 1 yuan each, but you want to buy them for 0.3 yuan. How is this possible?

 

 

A: Measuring the quality of an advertisement mainly depends on the advertising goals created and what your true inner goals are. From a logical point of view, if you set a goal, you need to look at the values ​​associated with the corresponding goal. For example, if the goal is to like the page, then you have to pay attention to the number of page likes and indicators related to the interaction rate; if the goal is to add to the shopping cart, then you have to check the number of times to add to the shopping cart. Again, machines are not humans and cannot guess!

 

 

A: If you are a novice, it is recommended to look for it. It can help us solve many problems in the early stage, such as eliminating blind spots and handling various matters. Since people have helped you deal with various problems, it is natural and reasonable to pay a certain cost, so there are service fees and other expenses. Account opening conditions vary with each agent and require actual communication and review. Generally speaking, the core of an agent mainly lies in the account period, rebates, service fees and the resources it possesses.

 

 

A: Accounts are usually blocked because we have violated regulations, otherwise a platform will not block your account for no reason. This kind of violation is widespread, such as BM, personal account, homepage, IP, etc., which may cause problems. Of course, there is another situation where these are normal, but it determines that you violate the rules, which is a mistaken ban. For cases of mistaken closure, we can appeal normally. This type of large media and companies originally adhere to the principle of preferring to kill the wrong person, which is understandable, but understanding is understanding. If it really happens to you, you will still feel disgusted, but there is no other way except to complain. After all, People are awesome.

 

 

A: This is inevitable. This is not decided by Facebook, but the traffic itself is getting more and more expensive. But as mentioned earlier, if the overall product and conversion rate are excellent, then your traffic costs can be reduced.

 

 

A: BigSpy, Adspy, and Facebook Library are all available. There are many tools. You can find a lot of them by searching on Google. Facebook Library is Facebook’s official material library. Others are paid tools and will not be evaluated here. For game apps, such as App Growing, there are many of them just by searching. Don't be too obsessed with tools. It's enough to be able to use one or two skillfully.

 

 

A: Like my previous answer, it depends on what your main goal is. If the main goal is conversion, then there is no need to hesitate and you must run conversion ads. Traffic ads are only suitable for brand advertising or guiding users to perform certain behaviors from shallow to deep, such as activities, surveys, etc. Of course, I believe no one has told you that Traffic can also be used for remarketing ads.

 

 

A: Of course it is necessary. As I said before, Google and Amazon spend huge amounts of money to buy traffic every year. Based on the good work on the site, of course we have to expand off-site advertising. But please focus on it! If you don’t do it well inside the site, don’t think too much about it outside the site!