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Social Media Automation: What Is It And How To Make It Work?
Time： 2024-09-10 13:48 Click：
Social media marketing is more than just creating and posting content consistently. It demands closely monitoring your messages and giving responses in time. This process can be daunting and time-consuming, not to mention you do it on different accounts across multiple social media platforms everyday.
But this is where social media automation tools are useful. These tools enable you to automate tasks that would have taken you a long time to complete, for example, creating content, scheduling posts, replying to comments and generating reports and more.
In this article, we’ll walk you through the basic understandings of social media automation and the best tools to use.
Social media automation in a nutshell
Social media automation refers to the practice of using tools and software to schedule, manage, and even interact with audience on social media platforms automatically. It can save you a lot of time, so you can focus on finishing other work.
It is good at carrying out repetitive social media tasks, for instance, it can keep your accounts active and engaging and post content in a scheduled time and republish popular articles even when you are away from your computer.
Nowadays, the use cases of social media automation is ever expanding, many social media automation tools even have analytic features that recommend the optimal times to post on social media.
Benefits of social media automation
If you’re still wondering if social media automation is helpful to your entire marketing strategy, there are a few things you should take into consideration. Below are the benefits that social media automation brings.
It enables you to be active on a diverse range of platforms.
Social media automation is particularly advantageous if your accounts are present on multiple social media platforms. Automating your social media campaign enables you to schedule posts on different platforms, making it simpler to track specific content and schedules on various platforms.
It enables you to establish real relationships with audience.
When you spend most of your time manually posting on social media or creating reports, it can be difficult to find time to get closer to your customers. With the free time that social media automation offers, you will be able to concentrate on building real relationships with customers through comments on posts, direct messaging, and other ways.
It guarantees consistency.
If you don't post regularly, users may find your content less convincing. Moreover, a few posts per month won't necessarily keep you at the forefront of their minds. With social media automation, you can schedule posts in advance to make sure you post regularly on all platforms.
Best social media automation tools
There are various of social media automation tools that you can use to streamline your workflow, let’s dive into some best of them to see which one can meet your needs.
BitBrowser: As a professional multi-account management tool, BitBrowser can help you easily manage multiple social media accounts. Its Super Browser Program can simulate manual operations and batch operate a large number of accounts to boost your social marketing campaigns.
BitBrowser helps you effectively manage the access rights of team members to the main account. If you are an online social media marketer and need to manage multiple social media accounts, then BitBrowser will become an indispensable tool for you.
Pricing: BitBrowser offers a permanent free trial plan of 10 profiles for beginners. Its paid plans rang from $10 a month for 50 profiles to $2500 monthly for 300,000 profiles, and it also has customized plans for users who need it.
Buffer: Buffer relieves all the stress of social media management. Having multiple platforms in one place while still enjoying the benefits of most similar apps is well worth using. Its features include publishing content in advance, replying to comments and messages in time, monitoring results, and more.
Pricing: Buffer offers a variety of four pricing options, and each comes with a 14-day trial period. There is a free plan for beginners. Paid plans range from $6 per month for one account to $120 per month for 10 accounts.
Sprout Social: Sprout Social provides a broad range of AI-driven tools for social media automation. You can monitor your marketing campaigns across social media channels and search for posts mentioning your brand. Just like Buffer, it also provides an analytic feature to track your postings and campaign performance.
Pricing: Sprout Social has three paid plans. The Standard plan is $249 per user per month and is for managing five social accounts. The Professional plan is $399 per user per month. The Advanced plan is $499 per user per month and is for managing an unlimited number of accounts.
BitBrowser: As a professional multi-account management tool, BitBrowser can help you easily manage multiple social media accounts. Its Super Browser Program can simulate manual operations and batch operate a large number of accounts to boost your social marketing campaigns.
BitBrowser helps you effectively manage the access rights of team members to the main account. If you are an online social media marketer and need to manage multiple social media accounts, then BitBrowser will become an indispensable tool for you.
Pricing: BitBrowser offers a permanent free trial plan of 10 profiles for beginners. Its paid plans rang from $10 a month for 50 profiles to $2500 monthly for 300,000 profiles, and it also has customized plans for users who need it.
Buffer: Buffer relieves all the stress of social media management. Having multiple platforms in one place while still enjoying the benefits of most similar apps is well worth using. Its features include publishing content in advance, replying to comments and messages in time, monitoring results, and more.
Pricing: Buffer offers a variety of four pricing options, and each comes with a 14-day trial period. There is a free plan for beginners. Paid plans range from $6 per month for one account to $120 per month for 10 accounts.
Sprout Social: Sprout Social provides a broad range of AI-driven tools for social media automation. You can monitor your marketing campaigns across social media channels and search for posts mentioning your brand. Just like Buffer, it also provides an analytic feature to track your postings and campaign performance.
Pricing: Sprout Social has three paid plans. The Standard plan is $249 per user per month and is for managing five social accounts. The Professional plan is $399 per user per month. The Advanced plan is $499 per user per month and is for managing an unlimited number of accounts.
Conclusion
Social media marketing has developed over the years. To remain relevant to your audience, you need the best social media automation tools to make a lasting impression.
Although all of the social media automation tools are excellent, BitBrowser stands out from the crowd because of its wide range of features at an affordable price. Take its free trial plan immediately to automate your strategy on social media.
Although all of the social media automation tools are excellent, BitBrowser stands out from the crowd because of its wide range of features at an affordable price. Take its free trial plan immediately to automate your strategy on social media.