In South Korea, mobile shopping and social e-commerce are extremely prosperous, mainly due to South Korea's highly developed mobile network technology and extremely high smartphone penetration rate. Today, South Korea's mobile network has achieved comprehensive coverage, providing people with fast and stable network connections, allowing people to shop and socialize anytime and anywhere. At the same time, the popularity of smartphones in South Korea is also very high, with almost everyone having one, which provides a solid hardware foundation for the development of mobile shopping and social e-commerce. In South Korea, online shopping has become a way of life, especially among people under the age of 40. According to relevant statistics, more than 97% of Koreans aged 20 to 39 are keen to use online shopping, and they are accustomed to meeting their various needs through the Internet. So what e-commerce platforms are there in South Korea, what materials are needed to enter them, and what are their characteristics?

 

 

 

 

 

Coupang is an influential cross-border e-commerce company in South Korea. It was founded in 2010 and is headquartered in Seoul, South Korea. The founder is Bom Kim. The name "coupang" was inspired by Groupon, which means "fun" in Korean.

 

Coupang is one of the most popular group buying websites in South Korea, with 3.15 million unique visitors per month and currently has more than 20 million users. On average, each user spends more than $100 on Coupang every week. In addition, Coupang often invites popular Korean celebrities for endorsements, and the resulting fan effect is also very significant.

 

Coupang is an e-commerce company that attaches great importance to user experience, especially the timeliness of delivery and returns (similar to Dongdong in China). It has gradually developed from a group buying business into a comprehensive e-commerce service platform, focusing on improving customers' purchasing experience. For example, Korean consumers usually like to call for consultation before online shopping, so Coupang is equipped with an excellent customer service team.

 

1. Photo and English translation of the company’s business license

 

2. Photos of the front and back of the ID card and English translation

 

3. The legal person holds a photo of the front and back of the ID card

 

4. Invoices and English translations of the maximum single amount of mobile phone bills paid by the legal person in the past 6 months

 

1. The platform commission is the corresponding commission charged on the orders you complete. The specific commission is 5% to 10% based on different categories of products.

 

2. Withdrawal fee

 

3. Logistics costs

 

1. Coupang is a self-operated product under the self-operated sales model, and on Coupang, you only need to compete for the product.

 

2. The commission is only 5%-10%, which is the lowest compared to other platforms. Coupang also has the lowest registration cost and does not require any advertising costs.

 

3. The realization time for newly registered stores is also very short.

 

 

 

 

 

AliExpress, as a well-known e-commerce platform in China, has shown strong competitiveness and development potential after entering the Korean market. Over the years, AliExpress has been deeply exploring the Korean market. With its rich product categories, high-quality services and competitive prices, it has gradually gained a foothold in the Korean market and risen rapidly.

 

Last year, AliExpress's App downloads successfully surpassed Coupang's. This breakthrough marked the further expansion of AliExpress's influence in the Korean market. Not only that, the average usage time of users on AliExpress now exceeds that of Coupang, which fully demonstrates users’ recognition and love for AliExpress.

 

It is worth mentioning that in the past three years, AliExpress’s user base has achieved an astonishing growth of more than 150%. This data fully illustrates the popularity of AliExpress in the Korean market and its strong development momentum.

 

The Korean market has important strategic significance for AliExpress and is one of its key development markets. In the current market environment, opening a store on AliExpress is undoubtedly a very wise choice. AliExpress provides merchants with broad development space and rich resource support, which can help merchants better explore the Korean market and achieve rapid business growth and sustainable development.

 

Individual business owners or corporate identities can open a store. They must complete corporate identity authentication on AliExpress through a corporate Alipay account or corporate legal person Alipay account. Please register a corporate Alipay or corporate legal person Alipay first. Note: The platform currently has basic sales plans and standard sales plans for merchants to choose from, including individual industrial and commercial households. Merchants can only choose the basic sales plan at the initial stage of settlement.

 

It is free to register on AliExpress, and the frozen deposit for opening a store is 10,000-50,000. During the transaction, the platform charges a commission of 5%-8% of each transaction.

 

1. AliExpress is an Alibaba product. The Chinese and English versions of the page are simple and suitable for junior sellers. Alibaba has a good community and training system.

 

2. AliExpress is suitable for entry-level sellers. The products are suitable for emerging markets, are cost-effective, have supply chain advantages, and seek price advantages. It is best to sell directly to suppliers.

 

3. AliExpress is price-sensitive and has an obvious low-price strategy, similar to Taobao store strategies in previous years.

 

For more detailed entry rules, you can learn about this article from BitBrowser: AliExpress seller entry standards, how to price products? Instructions for sellers

 

 

 

 

 

Gmarket is a well-known online shopping platform and the leading shopping website in South Korea. Not only Korean locals, but also many people from all over the world are shopping and selling on this e-commerce platform. It’s worth mentioning that foreigners living in South Korea can easily operate on Gmarket in English, and the platform supports shipping worldwide. Currently, the website is available in English, Korean and Chinese.

 

Whether you are in Korea or around the world, you can find all kinds of products you need in Gmarket. Its product categories are rich and diverse, covering many fields such as fashion and beauty, babies and children, groceries and health foods, home and kitchen, housewares, K-POP products, sports, digital and electronics, motors and tools, etc.

 

On Gmarket, sellers do not bear the shipping costs for orders delivered within South Korea. In addition, customers can choose from a series of payment methods such as bank transfer, credit card payment or postpaid card payment according to their own needs. Moreover, Gmarket launches numerous promotional programs and attractive cosmetic discounts every month, such as Gstamp, Smile Points, and tons of discount coupons.

 

​1. PDF or JPG format file of the company’s business license;

 

2. PDF or JPG format file of WORLD FIRST collection account (the name of the bank account must be consistent with the name on the business license);

 

3. Legal companies in the Mainland;

 

4. PDF or JPG format file of legal person’s passport;

 

5. Links to other cross-border e-commerce platforms (operating for at least 1 year, not mandatory).

 

1. Platform handling fee: 7% to 13%, fees vary during the investment fair;

 

2. Free of publication fees;

 

3. Free store rent.

 

1. The cost of opening a store is low. There is no store rental or listing fee when joining the Gmarket platform. The platform handling fee for overseas sellers is a unified 13% commission fee;

 

2. Delivery and logistics are convenient, Gmarket adopts a self-delivery model, and the logistics method is chosen by the merchant;

 

3. It supports Chinese sellers to settle in, but only supports companies to settle in, and does not support individuals to settle in and open stores.

 

 

 

 

 

11th Street has actively entered the global market in recent years and is currently operating in Turkey, Malaysia and Thailand. The consumer group of No. 11 Street is consumers aged 20-40, with a total membership of 14 million and an annual growth rate of 19%. On November 11, 2018, the transaction volume reached 120 million U.S. dollars, setting a new record high in Korean e-commerce channel transaction volume. Although these achievements are in the past, 11 Street has not stood still. In the recent survey of South Korea's most respected companies sponsored by Korea Energy Management Association Consulting (KMAC), 11 Street ranked first in the e-commerce field for 7 consecutive years. In the e-commerce environment that has been drastically changed due to the impact of the epidemic, 11 Street has launched various services and continuous innovative activities to meet customer needs, and has received high praise.

 

1.Copy of business license

 

2. Bank account statement

 

3. Copy of legal person’s passport

 

Sellers who set up shop on 11th Street in South Korea have no monthly rent, no product listing fees, and no VAT pressure. Overseas cross-border sellers charge a uniform sales commission of 13%.

 

1.11 Street’s convenient and simple user experience and diverse payment methods are very attractive to users.

 

2.11 street has reached a partnership with 2C2P and line pay.

 

3. In terms of logistics, we are also talking with Kerry Express and other logistics companies.

 

 

 

In the e-commerce industry, sellers generally manage multiple store accounts to enter different market segments, thereby expanding advertising coverage and maximizing revenue. By promoting various products from different stores on multiple e-commerce platforms such as AliExpress and 11Street, sellers can maximize benefits while effectively dispersing the risks faced by a single store to various stores. This can It is said to be one of the more effective store operation methods currently.

 

However, managing multiple store accounts also comes with certain risks, especially the risk of account closure. For example, the platform's strict monitoring of unnatural behavior and multiple logins from the same IP address or device may trigger the risk control system, resulting in the store being restricted or even banned.

 

 

 

 

In order to meet this challenge, BitBrowser has become a powerful helper for e-commerce sellers. BitBrowser can create multiple virtual browser profiles with unique browser fingerprints. Each profile has independent cookies, cache and Local storage, as if operating on a different physical device. Doing so will not only minimize the risk of association between accounts, but also allow e-commerce sellers to more flexibly switch between different platforms and store windows without worrying about being tracked or restricted.

 

In addition, BitBrowser also has many other advantages, such as batch account management, proxy network configuration, and RPA automation functions. This allows e-commerce sellers to perform daily management tasks more efficiently and focus more on optimizing store operation strategies and increasing revenue. All in all, BitBrowser provides sellers with a powerful solution that allows them to securely leverage the huge potential of multiple stores to sell a wider range of products without having to worry about account security.

 

 

 

South Korea is one of the countries with the most developed e-commerce market in the world. This article brings together the 4 most popular e-commerce platforms in South Korea, and provides you with the entry materials, store opening costs and characteristics of these 4 platforms. I hope you can To help you enter Korean e-commerce. Of course, if you want to do better overseas e-commerce, one of the best strategies is to open more stores. For a very simple reason, don’t put your eggs in one basket. Download BitBrowser now , start your Korean e-commerce journey.