As the saying goes: 30 years in the east, 30 years in the west. Who would have thought that TikTok, which was banned in Indonesia last October, would be able to revive so quickly and fight in the Southeast Asian market again.

 

According to the Bangkok Post, TikTokShop has achieved an explosive growth of more than 500% in the gross merchandise value (GMV) in the past eight months of live streaming.

 

The outbreak of live streaming e-commerce in Southeast Asia can be said to be the inevitable result of "the right time, the right place, and the right people".

 

When the epidemic swept the world, the real economy and the employment market were hit hard. People who were forced to stay at home had a sharp increase in demand for online entertainment to kill time. The emergence of TikTok just made up for the market demand, which was the right time for TikTok to quickly move towards the global market.

 

In China, TikTok has mature algorithms and mechanisms. After successfully unlocking Europe and the United States by copying this mechanism, TikTok's exploration of the Southeast Asian market has also become an inevitable trend of "opening up new territory and expanding the sea".

 

As an emerging market, Southeast Asia has a natural "geopolitical advantage" in developing live streaming e-commerce.

 

Highly compatible with Chinese culture, high Internet penetration rate, huge young consumer group, and love of long-term online shopping... It can be said that the buffs necessary for the development of live e-commerce are stacked up.

 

In order to ensure the healthy operation of the creative ecology, TikTok has set up a "creator fund" to attract users to become content producers, thereby expanding the scale of TikTok's e-commerce empire.

 

Especially in Southeast Asia, where multiple cultures are integrated with pan-entertainment, the trend of bringing goods set off by niche live broadcasts has become the "human harmony" advantage of Southeast Asia.

 

If domestic companies want to do live broadcasts in Southeast Asia, what costs do they need?

 

1. Investment in hardware equipment

 

First of all, hardware equipment, this part is the most basic investment in live broadcasts.

 

Choose a mobile phone with stable performance, such as Xiaomi or OPPO's mid-range models, the price is about 2,000-3,000 yuan.

 

If you want to use more professional camera equipment, such as Canon or Sony's entry-level cameras, the cost is about 2,000-4,000 yuan.

 

In terms of audio equipment, you can choose a cost-effective microphone, such as the basic model of Desheng or Sennheiser, which costs about 200-500 yuan.

 

In addition, some basic live broadcast lights and brackets are also needed, which cost about 500-800 yuan.

 

Overall, the investment in hardware equipment may be between 3000-5000 yuan.

 

2. Venue rental fee

 

If you choose to live broadcast in a professional live broadcast room, the venue rental fee also needs to be considered.

 

The cost of renting a basic configuration live broadcast room is about 50-100 yuan/hour.

 

Assuming that you live broadcast for two hours a day and five days a week, the venue rental fee for a month is about 2000-4000 yuan.

 

Of course, you can also build a live broadcast room at your home or company, with a simple background and bright lights, which can save a lot of venue costs.

 

3. Network cost

 

The network is the key to live broadcast. To live broadcast in TikTok Southeast Asia, you must choose a stable live broadcast line, which costs about 100-300 yuan per month.

 

In order to ensure the smoothness of live broadcast, it is recommended to choose a faster package, which may cost around 300 yuan.

 

4. Promotion and advertising costs

 

If you want to have people watching live broadcasts, promotion and advertising are necessary. The average cost per click for advertising on TikTok is about 0.5-2 yuan.

 

The promotion budget for a month is about 1,000-3,000 yuan, depending on the exposure and number of viewers you want to achieve.

 

5. Logistics and after-sales service

 

If your live broadcast is for selling goods, the cost of logistics and after-sales service should also be considered.

 

The logistics cost in Southeast Asia is about 10-30 yuan per order.

 

If you process 200 orders a month, the logistics cost is about 2,000-6,000 yuan.

 

In addition, the cost of after-sales service, such as the cost of return and exchange processing, may require an additional 10-20 yuan per order.

 

6. Use tools to improve operational efficiency

 

While controlling costs, it is also important to improve operational efficiency.

 

Using BitBrowser can help you avoid association risks when managing multiple TikTok accounts, and improve work efficiency through automated operations.

 

In addition, BitBrowser can also build a pure TikTok environment, which can operate and manage your TikTok account on the computer.

 

Each browser window can set a different IP to effectively avoid anti-association between multiple accounts. Newly registered users can use 10 windows for free.

 

In general, the initial investment in TikTok live broadcasting in Southeast Asia is about 8,000-10,000 yuan (depending on the specific situation).

 

If the various expenses such as hardware equipment, network, and promotion are well planned and controlled, the cost may be reduced further.