There are many small and medium-sized sellers on the AliExpress platform. Knowing the traffic in the platform can improve the exposure rate and conversion rate of the store. In addition to activities and displays, keyword rankings are also important for on-site traffic. So what are the two factors that affect AliExpress search rankings?

 

1. Product title, description and relevance.

 

It is very important that the product title is catchy and that the description matches the product. Because the AliExpress platform extracts the corresponding keywords from the title and description, and searches and matches according to the keywords of the buyer. It's a product that if buyers are looking for something that doesn't match what they want, they won't click. Therefore, these three points are the more important one of the two factors that affect AliExpress's search ranking.

 

In addition, the product picture is also very important. You should choose a clear photo that matches the product, and you can add explanatory text to the photo to make the product more attractive. Buyers want to click on it, which naturally generates traffic.

 

2. The comprehensive score of the store.

 

AliExpress has always supported stores with high ratings, and the traffic of such stores is slightly higher. Therefore, pay special attention to the comprehensive score of the store. In particular, the store's favorable rate and service evaluation are directly linked to the store's ranking. Therefore, while promoting the store, it is necessary to strictly control the quality, improve various data, and avoid bad reviews from buyers.

 

In addition, sellers can also increase store traffic through activities. Your store's ranking will only improve if your traffic and conversion figures go up. There are many free activities on the AliExpress platform, as long as your store reaches a certain level, you can participate. Sellers should pay more attention and choose suitable activities to participate in according to their own store conditions.

 

The above is the introduction of the two factors that affect the search ranking of AliExpress. Sellers can adjust their business strategies according to their own conditions, and at the same time improve their store rankings to gain more exposure and conversions.

 

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