Facebook marketing strategy

 

Facebook is one of the most effective marketing methods for e-commerce sellers, but at the same time, the advertising competition on Facebook is becoming more and more fierce, and targeted and personalized advertising is becoming more and more important. The following are some of Facebook's more important marketing strategies for cross-border e-commerce.

 

1.Facebook website promotion focuses on content quality

 

You must know that a large amount of content and thousands of shared links are uploaded to Facebook every minute. Quality is better than quantity, and high-quality content brings more clicks.

 

In the new newfeed update, Facebook is focusing more on premium content. Segmenting your content into smaller niches increases the relevancy of your ads to potential shoppers and increases your chances of engaging with them.

 

2.Facebook Live video broadcast

 

The importance of video content in Facebook marketing cannot be ignored. Cross-border e-commerce merchants can use Facebook Live, a live video platform owned by Facebook. According to data from video site Livestream, 82% of brand audiences prefer live video over other forms of social media posting.

 

In fact, cross-border e-commerce companies only need to display and describe their products on Facebook Live. Of course, we can also shoot behind-the-scenes footage of the product for you, providing a colorful product display for the audience.

 

3. Facebook image ads must be attractive

 

The first image in your Facebook profile should be the image that will most entice potential customers to buy your product, make the most of your cover image to grab people’s attention. At the same time, the slogan should be concise and relevant, and the key words should be prominent, so as to catch the attention of potential customers.

 

4. Tell a Story with Facebook Ads

 

Capturing the attention of your target audience through storytelling, even paid Facebook ad campaigns can use this method to capture attention, create a deeper connection with your target audience, and achieve great marketing results. For example, you can upload a teaser video on Facebook before launching a new product, tell a compelling brand story through the teaser, and get your target audience excited about your next product launch.

 

5. Interact more with fans and increase fan activity

 

In addition to basic interactions such as daily sharing, timely reply, and answering questions, sellers can also ask fans to make product suggestions, and just humbly ask fans about their product experience. After all, your product is also sold to them, so the experience of your fans and customers is very important. Interact with your fans regularly, send them small gifts, and draw prizes regularly.

 

You can also run Facebook more efficiently with the help of fingerprint browsers

 

After talking about Facebook's marketing strategy, let's talk about the account binding problem that cross-border e-commerce merchants are most afraid of. You must know that in order to increase the exposure of the store, cross-border e-commerce needs to register a large number of accounts for distribution and promotion. However, such activity is not allowed on the Facebook platform, which uses browser fingerprinting technology to track, identify, compare and block each login.

 

At this time, we will use the fingerprint browser function. Take the bit fingerprint browser as an example. The bit fingerprint browser can generate multiple different browser environments on one computer, and each browser environment has different fingerprint information. Likewise, cookies, local storage, or other cached files are stored separately for each browser environment and may interfere with account associations from the underlying environment.

 

Not only that, Bit Fingerprint Browser also provides Facebook automated operations and RPA robots, which can liberate manpower and improve work efficiency. Cross-border people will inevitably encounter the situation of logging in with different devices in their daily work, and the BitFingerprint browser also provides account data synchronization function for this purpose, supports data synchronization between devices, and greatly reduces the user's operating costs.

 

In this era when traffic is king, Facebook is a social software that relies on huge traffic, not to mention that Facebook also has its own mall traffic, so cross-border e-commerce is still a very good growth. However, marketing is crucial to the success of cross-border e-commerce, so we hope that the Facebook marketing strategy introduced today will be helpful to you.