The Internet is developing very rapidly. A modern website designed to the highest standards in 2014 may look completely outdated today, whether it’s due to overuse of outdated fashion effects or an overly focused focus on desktop usage.
 

As your website starts to age, you may wonder if it's worth the investment to tweak and update your existing site, or if you should re-architect a completely new site to 2020 standards.
 

While careful planning and implementation of a brand new website may be a good solution, there are some simple but effective small improvements you can make to modernize your existing website and extend its usability from a user as well as SEO perspective and keep it updated. The following are several simple optimization solutions, such as using multi-login account browsers to assist, and see if they can help you.
 

1. Reduce problem areas
 

Have you noticed a drop in conversion rates?
 

Is your website's bounce rate higher than expected?
 

These site metrics can indicate issues that are causing users to leave your site before converting.
 

This could be because your site has an error, like a broken link or a button that doesn't work, but it could also be that the design is outdated and doesn't take the user's desired journey.

For example, the problem could be a reCAPTCHA that has been used for a long time (see point 4), or the page is not optimized for mobile devices (see point 7).
 

In addition to using Google Analytics, you can use temperature mapping software such as Yandex Heatmap to observe user behavior as they browse your website and identify points of departure.
 

Finally, an audit tool like SEMrush can identify technical issues like broken links, redirect loops, and other usability roadblocks that you can fix.
 

2. Update your Google Maps API key
 

In 2018, Google updated its Google Maps platform and started charging usage fees for API calls.
 

The new pricing model, set by Google, will range from $30 to $1,000 for every 5 queries, with a $200 monthly credit.
 

For most companies, this means they can still use the Maps API for free.
 

However, many webmasters who are not actively maintaining their sites may not be aware of this change, causing embedded maps on their sites to not function properly.
 

To get around this, you just need to register an account on the Google Maps platform, get an API key and enter it into the backend of your website.
 

3. Use Multi-login account browser
 

Multi-login account browser allow you to search for specific keywords or phrases with different identities and locations, which can simulate the search behavior of different users. By searching across multiple identities and locations, you can better understand how different regions and user groups are ranking for a keyword. This can help you better develop your SEO strategy to optimize your website's ranking on search engine results pages. Can help you simulate different users from different regions to see how they appear on search engine results pages. This helps you optimize your localized keywords and target audience, thereby increasing local user traffic and conversions to your website. Easily visit and browse your competitors' websites and learn about their SEO strategies and keyword rankings. This can help you understand your competitors' strengths and weaknesses so you can take steps to improve your own site accordingly.
 

Bitbrowser Multi-login account browser, by simulating users, different devices and geographical locations, verifies the target market selection and delivery of advertisements, eliminates misleading ad creatives and broken links, and supports opening multiple anti-detection browsers at the same time , set a differentiated login environment for each account through anti-detection fingerprint technology.