Amazon's (AMZ) risk control mechanism is becoming increasingly stronger. For novice sellers who lack knowledge of platform rules, the risk of having their sales rights revoked is significantly increased, which will directly disrupt their business operation rhythm. In addition, issues such as infringement of intellectual property rights and credit card payment violations also constitute potential risk points for store closure. In view of this, Bit Browser strongly recommends that Amazon (AMZ) sellers consider setting up backup stores or preparing a new set of registration information in case of emergency.

 

 

Risk diversification

 

Amazon (AMZ) is known for its strict rules and high attention to user experience. Once a seller violates the rules, he may face severe penalties such as store closure. Therefore, adopting a multi-store operation model can avoid the dilemma of "one loss for all" to a certain extent and retain a glimmer of hope for the business.

 

Category weight improvement

 

For sellers who operate multiple product categories, focusing each store on a specific category can improve their professional awareness on the Amazon (AMZ) platform and obtain higher weight bonuses. This has a significant effect on the optimization and exposure of listings. Therefore, multi-store operation has become an effective way for sellers to display diversified product lines.

 

Get traffic

 

On the Amazon (AMZ) platform, sellers can repeatedly list the same products in different stores to maximize the capture of category traffic. This strategy is particularly common in 3C product sales such as Huaqiangbei, and they have successfully occupied a prominent position on the search results page through this method.

 

Avoid storage capacity restrictions

 

In recent years, affected by factors such as the global epidemic, Amazon (AMZ) warehousing policies have been continuously adjusted. For stores with an IPI score below 500, storage capacity has become particularly tight. In this context, the multi-store strategy has become an effective means to crack storage capacity restrictions. Sellers can effectively reduce the risk of out-of-stock and ensure business continuity by selling large products in small sizes and sending them to FBA warehouses.

 

How to operate multiple Amazon (AMZ) stores?

 

When operating multiple Amazon (AMZ) stores, you need to pay attention to anti-association measures. Most sellers now use fingerprint browsers such as BitBrowser. This type of browser can generate independent browser windows to simulate the browser fingerprint information of real devices, such as UA, language, resolution, color depth, JS support, plug-ins, IP, network type, etc. In this case, logging in to different Amazon (AMZ) stores in different windows can play the role of multi-opening anti-association. Among them, BitFinger Browser supports more than 30 types of browser fingerprint deep simulation, and supports browsing fingerprint customization, as well as group control function and browser automation (RPA) function, which greatly increases the flexibility and efficiency of sellers in operating Amazon stores and provides a safe and stable environment for Amazon (AMZ) multi-store sellers.