In the previous article, BitBrowser introduced to you (What is Google ADS? Steps to register a valid Google ADS advertising account). However, the scope of advertising services provided by Google is not limited to the search engine results page, and its reach also extends to YouTube and a large number of cooperative resources, thus giving your brand and products a wide range of exposure opportunities. Before you start building a Google ADS campaign, it's important to know your goals, as this will guide you in choosing the right ad type and strategy.

 

 

 

 

 

Attract new users: Use precise ad targeting to attract potential users to your website.

 

Promote sales: Rely on attractive advertising content to stimulate users' purchasing behavior and increase sales.

 

Enhance brand awareness: Through continuous advertising exposure, increase the brand's awareness in users' hearts.

 

Expand audience scope: Use advertising to cover a wider user group and let more people know about your products or services.

 

Convey promotional information: promptly inform users of discounts, offers and other promotional information to ignite the desire to buy.

 

The selection of advertising type should be based on your marketing goals, brand strategy, budget and other aspects. Here are the common campaign types found in Google ADS:

 

1. Search advertising: When users type keywords into the search engine, your ads will appear on the search results page. This ad type is highly precise and can quickly direct potential customers to your website.

 

2. Display Network: Display your ads on Google's partner websites and apps to reach a wider audience. You can present your brand and products through various forms such as images and videos.

 

Video campaigns (on YouTube): Display your video ads on YouTube to attract users to watch and interact with your brand. This form of advertising is particularly suitable for increasing brand awareness and enhancing user stickiness.

 

Shopping campaigns: Display your product information on Google's Shopping service so users can easily find your products when searching or browsing.

 

App Advertising: Use Google ADS to promote your mobile app, increase app downloads and user activity.

 

Local listings: For businesses targeting the local market, display your business information through Google Maps and other channels to attract surrounding users to come and make purchases.

 

Intelligent advertising campaign: Google ADS’s intelligent tools will automatically optimize advertising performance based on your goals, saving you time and energy.
 

Payment model: You can choose to pay based on website clicks, thousands of impressions on YouTube, conversions, or custom targeting actions. This flexible payment model helps you better control your advertising budget.

 

Click cost: The click cost can be set by you, or it can be determined through the bidding system (if there are budget restrictions). The ranking of the ad will be affected by many factors such as click cost, ad quality, and user feedback.

 

Ad targeting: Ads will only be visible to users who match the target audience or description determined by the advertiser, ensuring that your ads can accurately reach potential customers.

 

By deeply understanding the campaign types and strategies of Google ADS, you can plan a more effective advertising plan for your brand and products and achieve more efficient marketing results. Now we will introduce these 7 advertising types in more detail:
 

 

 

Search advertising is an advertisement that appears in the search results based on the user's search intent when the user types a query in the search engine. Such ads will appear in multiple locations on the page, such as at the top, bottom, side, or between search results. They come in a variety of styles, including text, banners, and even a combination of graphics and text.

 

Precise targeting: Ads can be displayed based on specific keywords and search intentions to ensure that ad content closely matches user needs.

 

Increase exposure: Appear in search results to increase brand exposure and user attention.

 

Promote the conversion process: It can guide interested users directly to your own website or product page, increasing sales opportunities.

 

Contextual media online advertising allows you to display ads in the browsing trajectories of massive Internet users, covering various websites and applications. This form of advertising can expand search scope and achieve broader brand exposure.

 

Broad coverage: Covering Internet users around the world to achieve widespread dissemination of brand information.

 

Creative presentation: supports a variety of advertising formats, such as graphics, text, video, etc., making advertising more attractive.

 

Remarketing function: With the help of remarketing ads, secondary marketing can be carried out for users who have interacted with your own brand.

 

Video ad campaigns allow you to display video ads on YouTube and other partner websites, which is an extremely effective marketing tool.

 

Improve brand awareness: Relying on the combination of vision and hearing to strengthen users' awareness of the brand.

 

Enhanced interactivity: Video ads have stronger interactive performance and attractiveness, which can attract users to stay and watch.

 

Accurate targeting: Based on the user’s viewing history and interests, more accurate advertising can be achieved.

 

 

 

 

Shopping campaigns appear in search results as a banner image that contains detailed information about a specific product, such as title, price, and image. This form of advertising is extremely suitable for retailers and e-commerce platforms.

 

Directly promote sales: Users can view product information directly in the advertisement and implement purchase operations.

 

Improve conversion efficiency: Use detailed product information to improve users' purchase intention and conversion rate.

 

Good cost-effectiveness: According to the pay-per-click model, your advertising budget will be more accurate and efficient.

 

App campaigns are designed to promote iOS or Android apps and display ads through multiple channels such as Google Search, Google Play, and YouTube.

 

Promote downloads: Use ads to attract users to download and install your applications.

 

Multi-channel marketing: Ads are displayed on multiple channels at the same time to increase the exposure of the application.

 

Automated optimization: The system automatically optimizes ads to cover users who are interested in similar applications.

 

Local campaigns focus on promoting local businesses and services, driving users to stores through channels such as Search, Maps, and YouTube.

 

Promote offline sales: Attract customers to physical stores for consumption through online advertising.

 

Detailed location information: Provide detailed store location, business hours and contact information to facilitate users to find you.

 

Multi-channel coverage: Ads are displayed on multiple channels to expand brand exposure.

 

Smart advertising campaigns use the intelligent technology of Google ADS to automatically optimize advertising content, positioning and delivery strategies to achieve optimal advertising effects.

 

Automated optimization: The system automatically adjusts advertising strategies to improve advertising efficiency.

 

Save time: Reduce manual intervention, allowing you to focus on other marketing work.

 

Improve performance: Improve advertising click-through rate, conversion rate and return on investment through intelligent optimization.

 

Although the strategies for placing ads on the Google ADS platform are diverse and vary from time to time, mastering some proven techniques can undoubtedly significantly improve the advertising effect. The following are several proven Google ADS advertising strategies designed to help your advertising campaigns reach your target audience more effectively and achieve your desired marketing goals.

 

In Google ADS advertising, building a multi-account strategy can significantly improve advertising effectiveness. This means you create multiple separate ad accounts, each with its own unique ad targeting, target audience, and creative content. The advantages of this strategy are reflected in:

 

Risk diversification: When one account faces challenges, other accounts can continue to operate stably to ensure the continuity of advertising activities.

 

Strategy testing: Different accounts can be used to test different advertising creatives and strategies to quickly find the method that works best for your brand.

 

Precise positioning: Each account can focus on specific market segments or audience groups to achieve more precise advertising.

 

Note: Although the multi-account strategy has significant advantages, it also needs to be operated with caution. Especially on a platform like Google ADS, if there is too strong correlation between accounts, it may trigger the platform's risk control mechanism, resulting in the account being banned or restricted.

 

 

 

In order to avoid triggering the risk control of Google ADS due to multi-account management, you can use professional tools like BitBrowser. BitBrowser creates a unique browser environment and fingerprint for each account, thereby effectively preventing the association between accounts from being detected by the platform. In addition, BitBrowser also provides a series of powerful automation functions, such as RPA (Robotic Process Automation). These functions can automate repetitive tasks such as content publishing and ad account addition, greatly reducing the tedious and error-prone manual operations. These automated features are a huge boon for advertisers who need to publish content on a scheduled basis or manage large-scale ad campaigns. By combining these strategies and technical tools, you can achieve more efficient and precise advertising on Google ADS, thereby bringing more exposure and conversions to your brand, and more detailed content visits (How to get Google ADS ads quickly Results? Multiple accounts are not restricted).

 

Google ADS is an important step to quickly attract the target audience. This article introduces the 7 main display forms of Google ADS. Determining the number goals and display forms in advance before launching Google ADS advertising can help you achieve your goals faster. I believe that all advertisers You can build a more powerful and flexible advertising strategy on Google ADS, and combine it with BitBrowser to improve the overall efficiency and effectiveness of Google ADS advertising. Download BitBrowser now and get 10 permanent free windows immediately.