I. Introduction

 

        In recent years, TikTok, as a globally popular short video social platform, has accumulated a huge user base around the world. However, as competition between China and the United States intensifies in technology, economy and other fields, TikTok's fate in the US market has also attracted much attention. The foreign aid bill signed by U.S. President Biden involves provisions that force ByteDance to divest its U.S. business of its app TikTok, which has triggered widespread discussion and concern. So, will TikTok be banned in the United States? If banned, how will TikTok reach American audiences?

 

2. The current situation of TikTok in the US market

 

        Since TikTok officially entered the U.S. market in 2018, it has quickly become popular around the world and has become one of the most popular short video social platforms in the United States. As of March 2024, TikTok has 170 million users in the United States, equivalent to half of the total population of the United States. This number is enough to prove TikTok’s popularity in the US market. However, with the U.S. government’s suppression and restrictions on TikTok, TikTok’s future in the U.S. market is full of uncertainty.
 

 

 

3. The possibility of TikTok being banned
 

 

         Although TikTok has a large user base and widespread influence in the U.S. market, the U.S. government’s suppression and restrictions on it have become increasingly severe. According to relevant provisions of the U.S. Foreign Assistance Act, ByteDance has a deadline of about nine months to divest its U.S. business, otherwise it will face a nationwide ban in the United States. In addition, the US government has also used other means to suppress and restrict TikTok, such as prohibiting government agencies from using TikTok. These factors increase the possibility of TikTok being banned.

 

 

         However, TikTok is also actively responding to the suppression and restrictions of the US government. TikTok and ByteDance have filed a lawsuit in the U.S. Federal Court, asking the court to rule that the bill aimed at banning TikTok is unconstitutional and prevent the implementation of the law. In addition, TikTok is constantly strengthening its localized operations and content innovation in the US market to meet the needs and preferences of American users. These measures will help improve TikTok’s competitiveness and resilience in the US market.
 

 

4. How to target American audiences if banned

 

If TikTok is really banned in the United States, how should it target American audiences? Here are several possible strategies:

 

Find alternative platforms: TikTok can look for other social media platforms that are popular in the US market as alternatives, such as YouTube, Instagram, etc. By publishing content and interacting with users on these platforms, TikTok can continue to attract the attention and love of American audiences.

Strengthen international cooperation: TikTok can strengthen cooperation with other countries and regions and jointly launch a short video social platform for global users. Through international cooperation, TikTok can expand its global influence and attract the attention and participation of more American audiences.

Build an independent brand: If TikTok is banned from operating in the United States, it can consider building an independent brand in the US market and launch a new short video social platform. Through the operation and promotion of independent brands, TikTok can regain the trust and support of the American audience.

Access with a proxy: Try the proxy tool and use the anti-correlation bit fingerprint browser, open more Tiktok account windows, try anti-correlation virtual environment operations, and set up scenarios with relatively high fingerprint environment requirements. To regain the market, it took a long process for the public to accept it.

5. Conclusion

 

         TikTok's future in the US market is full of uncertainty. Although the U.S. government’s suppression and restrictions on it have become increasingly severe, TikTok is also actively responding and seeking breakthroughs. If TikTok is really banned by the United States, it can target American audiences through strategies such as finding alternative platforms, strengthening international cooperation, and building independent brands. Regardless of the outcome, TikTok should persist in innovation and development to meet the needs and preferences of global users. In particular, TikTok’s live broadcast e-commerce environment has directly affected the development of new global e-commerce models and has quickly swept the world. Even if it is banned in the United States, it will still have long-term market space. Mature operating experience has become TikTok’s irreplaceable key to success.